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Product Marketing Manager

여러 위치: California, USA • Sacramento, CA, USA • Foster City, CA, USA • San Francisco, CA, USA • Redwood City, CA, USA

참고

더 이상 지원할 수 없는 직책입니다.

Requisition Number: 173691

Position Title: Associate Brand Manager II

External Description:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

Role Overview

As the Product Marketing Manager - reporting to the Manager, Product Marketing - you will drive go-to-market planning for Star Wars: Galaxy of Heroes. You will work directly with the game studio, UA, creative development, data and analytics, PR, external agencies, and research teams to develop and execute compelling integrated marketing campaigns to support game updates and ongoing live events driving player acquisition, retention, and engagement.

Responsibilities

  • Lead Marketing Programs including Go to Market, Growth, Community, and Lifecycle for Star Wars: Galaxy of Heroes
  • Manage growth KPIs and marketing strategies to achieve these goals aligning with financial plans, product roadmap, and audience insights
  • Lead development on creative strategies to maintain a cohesive brand vision across UA, App Stores, Lifecycle, and Social
  • Maintain licensor relationships across marketing to manage asset approvals and highlight opportunities for partnerships
  • Build and connect marketing activities to measurable results and make strategic decisions that balance short-term ROI and long-term growth while working with UA, PM, and Finance teams.
  • Test, optimize, and analyze campaigns and projects based on predetermined success metrics.

Qualifications

  • 6+ years of experience developing campaign strategy, managing marketing campaigns, and/or working within a marketing organization
  • Experience leading high scale apps/products including media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
  • Experience analyzing data to share insights cross-functionally
  • Experience working with or running UA campaigns
  • Project management skills
  • Either developed or helped execute a go-to-market strategy from end to end
  • You are all about being creative and innovating
  • Strength in Excel
  • Genuine interest in Star Wars is a plus

City:

State:

Remote?: 1

Community / Marketing Title: Product Marketing Manager

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Date Opened: 2022-05-20 05:23:40.947

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

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