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Marketing Technical Producer

Location: Redwood City, CA, USA

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This position is no longer open.

Requisition Number: 173481

Position Title: Marcom Manager I

External Description:

Title: Marketing Technical Producer

Electronic Arts is an innovative tech company that creates incredible experiences for millions of gamers around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

You will focus on enabling a centralized, always-on, automated messaging program that drives acquisition, engagement, and retention across EA’s portfolio of games and other in-network player destinations. You will be a central point of contact between game studios, content production, marketing strategy and technology teams to ensure unification of inputs, processes, and outputs of live service messaging. While scope covers many cross-team disciplines, the focus will be on data and technology. Your day-to-day duties include the following:

Marketing:

  • Provide technical consultation to EA’s Media Activation team and agencies to stand-up use cases across paid media channels including display, video, programmatic, search and social.
  • Manage site tagging processes including configuration, process optimization/automation, documentation, and quality assurance.
  • Build/maintain relationships with 3rd party/internal stakeholders across MarTech, media, and creative organizations to facilitate continued use case capture and support.
  • Partner with leadership to manage sourcing, RFP, due-diligence, testing, evaluation, and selection of MarTech partners and platforms, as well as the legal, finance, sourcing, and renewal processes.
  • Test new AdTech platforms for potential inclusion in our tech stack.
  • Manage requests from internal and external stakeholders and educate them on roles and responsibilities when necessary to optimize operational efficiency.

Technical Production:

  • Drive implementation of Data, Systems Integrations, and Targeting/Content frameworks with key stakeholders, including business strategists, data engineers, and developers.
  • Actively engage and work closely with key cross-functional stakeholders to ensure effective end-to-end execution of player messaging.
  • Document processes and provide optimization recommendations.
  • Maintain awareness of marketing, journey and messaging optimization/automation trends, best practices, technologies.
  • Implement and ensure standardization of process across multi-functional teams with competing priorities.
  • Setting and meeting performance targets for speed, efficiency, and quality.

Requirements:

Marketing:

  • 5+ years of AdTech / MarTech experience in a high-pace Digital Marketing environment. 
  • Clear and holistic understanding of digital media operations.
  • Experience with digital marketing and advertising platforms (DCM, The Trade Desk, Search Ads 360, etc.) and use of audience targeting within a media environment.
  • Experience with tag management platforms (Google Tag Manager, etc.)

Technical Production:

  • Expert-level understanding of web services, online technologies, and database design from a product, program, or project management perspective.
  • Passionate about the success of internal customers, with proven track record of delivering technology products/services in high growth environment where priorities shift quickly.
  • Strong leader that can prioritize well, communicate clearly and compellingly, and understands how to drive focus and excellence across teams.
  • Exceptional technical and analytical skills with proven ability in identifying problems, recommending solutions, and improving processes.
  • Solid email and push marketing production best practice knowledge.
  • Familiarity with GDPR and privacy issues.

Other:

  • Excellent time and project management skills with exceptional attention to detail.
  • Flexibility to deal with changes and multitasking.
  • Highly organized, proactive, with an entrepreneurial spirit and a positive attitude.
  • Excellent written and verbal communication and interpersonal skills.
  • Experience in managing vendor and internal relationships.
  • Strong MS Excel, PowerPoint, and Word skills.
  • Basic to intermediate Content Management / SQL / REST API / Python skills desirable.  
  • Hands on experience working in collaboration platforms and ticketing systems (Asana, Airtable, Confluence, JIRA, Miro, etc.)

City:

State:

Remote?: 0

Community / Marketing Title: Marketing Technical Producer

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-10 18:47:47.12

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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