Senior Brand Manager, Partnerships and Licensing (The Sims)

Requisition Number: 173435

Position Title: Senior Brand Manager

External Description:

Global Brand, Brand Development (The Sims) is looking for a Senior Brand Manager, Partnerships & Licensing to help build the future of The Sims Brand through creative partnerships, meaningful products, and transmedia storytelling.

As Brand Manager, Partnerships & Licensing you will help to develop and execute thoughtful partnerships & licensing strategy that creates meaningful connection and value for our players. Together with Brand leadership and a wide-range of partners across EA, you will work on the forefront of gaming, commercial, and culture to stand up a nascent PnL for one of the most unique, vibrant, and important brands in gaming.

The Global Brand, Brand Development (The Sims) team is flat by design and values empowerment, empathy, collaboration, diverse thinking. You will be a foundational teammate working in collaboration with studio teams, brand teams, commercial team members, legal, business development and more.

You will have experience doing what is right by the brand no matter what, ravenous curiosity, desire to grow with a dynamic team; and a pulse on culture with good taste in what actually matters for people and brands.

The Brand Manager, Partnerships & Licensing will report to the Global Brand Director, Brand Development.

Responsibilities:

 

• Develop brand-right partnerships to grow The Sims brand and create relevancy, including creative strategy, deal making, relationship management, legal contracts, marketing, asset management, and business development.

• Help develop an optimized, cross-functional deal flow that generates out-of-game PnL and increases operational efficiency

• Track and share opportunities for growth and optimization across Brand Development flywheel including products, partnerships, and transmedia

• Be a leader for The Sims internally, leading by example to advocate the Brand, celebrate the work, and demonstrating the power of empathy, creativity, and execution

 

 

Key Competencies:

 

 

• 7+ years of experience in brand partnerships, brand licensing, brand marketing, and / or creative strategy

• Demonstrated ability to push through ambiguity to get great work out the door

• Experience working in or with a matrixed organization across multiple business owners, creative teams, functional partners, and your team

• Operate autonomously across multiple projects while communicating with your team, always looking for a way to push the work further for the Brand

• Bachelor's degree in any area or comparable work experience

 

 

Qualifications

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

 

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Community / Marketing Title: Senior Brand Manager, Partnerships and Licensing (The Sims)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 52

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。