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Senior Brand Manager, Partnerships and Licensing (The Sims)

Multiple Locations: Marina del Rey, California, United States • Redwood City, California, United States • Seattle, Washington, United States

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Requisition Number: 173435

Position Title: Senior Brand Manager

External Description:

Global Brand, Brand Development (The Sims) is looking for a Senior Brand Manager, Partnerships & Licensing to help build the future of The Sims Brand through creative partnerships, meaningful products, and transmedia storytelling.

As Brand Manager, Partnerships & Licensing you will help to develop and execute thoughtful partnerships & licensing strategy that creates meaningful connection and value for our players. Together with Brand leadership and a wide-range of partners across EA, you will work on the forefront of gaming, commercial, and culture to stand up a nascent PnL for one of the most unique, vibrant, and important brands in gaming.

The Global Brand, Brand Development (The Sims) team is flat by design and values empowerment, empathy, collaboration, diverse thinking. You will be a foundational teammate working in collaboration with studio teams, brand teams, commercial team members, legal, business development and more.

You will have experience doing what is right by the brand no matter what, ravenous curiosity, desire to grow with a dynamic team; and a pulse on culture with good taste in what actually matters for people and brands.

The Brand Manager, Partnerships & Licensing will report to the Global Brand Director, Brand Development.

Responsibilities:

 

  • Develop brand-right partnerships to grow The Sims brand and create relevancy, including creative strategy, deal making, relationship management, legal contracts, marketing, asset management, and business development.
  • Help develop an optimized, cross-functional deal flow that generates out-of-game PnL and increases operational efficiency
  • Track and share opportunities for growth and optimization across Brand Development flywheel including products, partnerships, and transmedia
  • Be a leader for The Sims internally, leading by example to advocate the Brand, celebrate the work, and demonstrating the power of empathy, creativity, and execution

 

 

Key Competencies:

 

 

  • 7+ years of experience in brand partnerships, brand licensing, brand marketing, and / or creative strategy
  • Demonstrated ability to push through ambiguity to get great work out the door
  • Experience working in or with a matrixed organization across multiple business owners, creative teams, functional partners, and your team
  • Operate autonomously across multiple projects while communicating with your team, always looking for a way to push the work further for the Brand
  • Bachelor's degree in any area or comparable work experience

 

 

Qualifications

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

 

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Remote?: 1

Community / Marketing Title: Senior Brand Manager, Partnerships and Licensing (The Sims)

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-06 13:21:54.917

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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