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Senior Director, Marketing (Battlefield Mobile)

Location: San Francisco, CA, USA

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Requisition Number: 173317

Position Title: Senior Director, Global Brand Management

External Description:

Join the EA Mobile MarketingTeam. We provide brand and franchise leadership, partnering with the Studio and the Commercial organization to guide the long-term vision for our brands along with the near-term execution of the Go To Marketing Plan. As the Senior Director of Brand Management for Battlefield Mobile, you will report to the Head of EA Mobile Marketing.

 

Your Partner Studio: Industrial Toys and DICE. Industrial Toys is a AAA mobile developer founded by Halo veteran Alex Seropian. Our mission is to make games that are Mobile To The Core. We are working to bring bleeding-edge FPS gaming to your phone. If you're interested in working with veteran mobile, console, and PC developers in creating new AAA experiences to reach billions of mobile players around the world, we would like to hear from you!

 

Responsibilities

  • You are the marketing leader, across all cross-functional groups and accountable for all our go-to market planning. This includes customer strategy, operating plan, budgets (User Acquisition, Brand Marketing, Creative), and return on investment working across a matrixed organization of direct reports and dotted line teams. 
  • Own the strategy, roadmap, and prioritization focusing on maximizing short, medium and long term commercial opportunities. 
  • Lead and drive the cross functional team towards goals setting the tone for how everyone works together to be successful while solving problems / issues that arise. 
  • Partner with Studio Leadership and Finance on quarterly and annual forecasting exercises where accuracy is critical. 
  • Building business cases for key marketing programs and initiatives with specific ROI goals. 
  • Partner across vertical lines of business beyond mobile to create omnichannel marketing opportunities with PC/Console products. 
  • Partner with Battlefield Franchise Brand Development team to expand our mobile footprint within lifestyle, culture, and other partnership opportunities.

Qualifications

  • Experienced. We're looking for people who have at least 10+ years of relevant gaming experience, specifically launching and managing either mobile (preferred) or console live service games.
  • Proven. You have experience developing innovative brand marketing plans, marketing campaigns, and development of creative materials across a range of products and experiences.
  • Strategic. You have strong analytical skills, along with experience using insights and data to create strategy, analyze market opportunities and trends, and build strong brand storytelling.
  • Persuasive. Your ability to galvanize and influence a variety of stakeholders across a matrixed organization, leading through inspiration and influence across diverse teams, will be essential to success in this role.
  • P&L Focused. Demonstrated ability to understand how the business operates with a specific focus on marketing’s contribution to revenue and profit.

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Remote?: 1

Community / Marketing Title: Senior Director, Marketing (Battlefield Mobile)

Company Profile:

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-10 06:27:08.053

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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