Senior Global Brand Marketing Manager, The Sims

Requisition Number: 173278

Position Title: Senior Brand Manager

External Description:

Senior Global Brand Marketing Manager, The Sims

Electronic Arts Inc. is a global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We're looking for a Senior Brand Marketing Manager to join The Sims team! This is an important marketing role accountable for developing global campaigns for The Sims, from strategy to final marketing execution.

The Brand Marketing team are the leaders of integrated campaign execution and take our brand, products and experiences to market. As the Sr. Brand Marketing Manager for The Sims, you will advocate for brave marketing and creative work and inspire a multi-discipline team. You will oversee Brand Marketing for the franchise, reporting to the Director of Marketing. You will also manage a small team.

Responsibilities:

• Lead the development of go-to-market strategy and multi-channel, global marketing execution for The Sims
• Apply player, market and product insights to determine go-to-market approach, tactics and goals.
• Set marketing goals across acquisition, engagement, retention and evangelism
• Author campaign briefs and track campaign readiness
• Track and interpret campaign performance data and translate into actions
• Inspire a team of marketers with a shared purpose to achieve and learn from campaign activations
• Ensure cohesive collaboration among the marketing team and partners
• Partner with Strategy & Creative to build inspiring marketing content
• Partner with your Regional Counterparts to understand regional challenges and opportunities
• Create annual budget allocations and adjust budgets throughout the year
• Oversee and develop a small team of direct reports

Qualifications:

• 7+ years of cumulative experience in brand or digital marketing or related experience.
• Ideally one year of experience leading marketing teams at a senior level.
• You have a passion for entertainment and culture – from movies to games to social media platforms.
• Experience working in a matrixed team environment.
• Experience galvanizing team members across departments and levels.

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

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Community / Marketing Title: Senior Global Brand Marketing Manager, The Sims

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 77

Can this position be remote?: 1

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.