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Esports Brand Marketing Manager, FIFA

Location: Greater London, England, United Kingdom

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Requisition Number: 173085

Position Title: Senior Marketing Specialist II

External Description:

Brand Marketing Manager, Football Esports

EA SPORTS is one of the most iconic brands in entertainment with a storied 25+ year history of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FIFA Football (Soccer) franchise. EA SPORTS FIFA is the world’s #1 best-selling sports video game with over 30M players each year across multiple platforms, including console, PC, and mobile. We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

We’re looking for a Brand Marketing Manager to come and join EA’s Esports Brand team.  The Esports Brand team delivers competitive experiences that amplify tentpole brand moments from launches to major live service beats.  We leverage competitive gaming to advance the strategic priorities of our brands across new regions, platforms, audience targets, and game experiences. This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for EA’s football esports, from concept to final marketing execution and live service marketing. You will be part of our Esports Brand Marketing and Strategy team, reporting to the Sr. Director of Esports Brand Marketing and Strategy. 

 

Responsibilities:

  • Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that drive outstanding reach and positive product recognition and engagement
  • Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports
  • Partner with cross functional touchpoints to ensure esports brand strategies are integrated and translate to consistent, amazing experiences for fans and players.
  • Develop and leverage strong relationships with agencies, production partners and other key external stakeholders
  • Establish and evolve marketing KPIs that improve viewership acquisition, engagement, retention and evangelism
  • Author campaign briefs, track beat readiness and partner with cross functional global and regional marketing teams to activate campaign beats                  
  • Work with analytics, consumer insights, and other cross-functional partners to identify market opportunities and build plans to unlock them.
  • Drive brand positioning exercises, partnering with product, commercial and marketing to ensure cross-discipline alignment.
  • Own the important Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

  • 7+ years of experience in brand development, campaign strategy, and/or product marketing
  • Experience taking a product or service from consumer insight, to ideation, to market
  • Ability to gather and interpret data, and distill meaningful insights
  • Relationship builder, able to galvanize and influence stakeholders across disciplines, at all levels
  • Able to work well in a highly matrixed environment
  • Demonstrable experience in marketing, campaign management or growth in esports, video games or relevant industry sector
  • Passionate and knowledgeable about video games, popular culture, esports and/ or football with strong interest in sports experiences and digital entertainment 
  • Self-starting and entrepreneurial with a growth mindset
  • Analytical, well organized and able to work well under pressure and deliver against deadlines as part of a team
  • Excellent written and verbal communication skills

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Community / Marketing Title: Esports Brand Marketing Manager, FIFA

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-05-03 16:24:51.887

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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