Sr Brand Manager, Live Services - PGA and College Football

Requisition Number: 172851

Position Title: Senior Brand Manager

External Description:

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL football, PGA TOUR, NHL® hockey, NBA LIVE basketball, and EA SPORTS UFC.

At the heart of EA SPORTS is the PGA TOUR franchise.

Brand is the one team at EA who oversees "the entire field" from long-term strategy, product creation to go to market activity. Our measure of success is to build a history of positive brand equity with our players which keeps them excited to play the current game and the games to come.

Responsibilities:

• You are a brand strategist and storyteller with experience building consumer brands, products and services that achieve our goals
• You will represent the emergent voice of the player and lead foundational brand strategy and insight work to guide product development, commercial strategy, go to market plans and ongoing growth projects with multiple teams for the PGA TOUR brand
• Lead the brand strategy, identity and market opportunity assessments
• Partner with studio team to determine positioning, consumer target and product features to increase brand growth, content development and go-to-market strategies
• Partner with the studio development team to promote ongoing product and service improvements to create positive brand sentiment and business growth
• Distill large volumes of consumer research, intel and market trends into tangible and applicable insights that can be used to improve the player experience and inform strategies for brand performance and activation
• Assume a cross-functional role in promoting agreement to goals and responsibility for results across departments including creative development, integrated communications, media, insights, publishing and finance
• Lead franchise launch and live service efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensure continuity and cohesion across all player touchpoints

Qualifications:

• Experience as part of a team that has launched/brought a new brand to market
• Depth of experience in major areas of marketing including brand strategy and product marketing; digital marketing, commercial activation, live services and communications
• Experience improving market share, sales growth and profitability
• Experience working with analytics departments to establish tests and interpret data to break down complex problems into consumable and applicable next steps
• Excellent ability to provide clear direction/feedback to staff and partners and collaborate with others
• Willingness to travel

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, free video games and more!

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Community / Marketing Title: Sr Brand Manager, Live Services - PGA and College Football

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 54

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.