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Sr. Product Marketing Manager

Location: Seattle, WA, USA

Aviso

Esta posición no está abierta.

Requisition Number: 172822

Position Title: Brand Manager I

External Description:

Team Overview:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

The Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to provide memorable experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and learning.

Role Overview:

As the Senior Product Marketing Manager, you will help to be responsible for driving go-to-market planning for Design Home. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and achieve growth for the game.

 

Key Responsibilities

  • Lead marketing plan vision & strategy for one of our top mobile growth titles in the Glu Mobile studio - Design Home. You will focus on strategic leadership across UA, creative, lifecycle, and social
  • Develop growth-oriented strategies to reach new valuable audiences
  • Support broader marketing team in ideating and delivering strategy, tracing impact back to business goals
  • Project lead GTM projects (product updates and new feature launches, partnership collaborations, and standalone marketing campaigns), working with other departments such as LiveOps, PR, UXR, and marketing to think about the full player journey
  • Connect marketing activities to measurable results and make strategic decisions
  • Proactively solve complex problems
  • Network and share insights and expertise across growth team
  • Analyze competitive landscape and share insights across team
  • Test, optimize and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately



You’ll be a great fit for this role if you have:

 

  • 6+ years of relevant product marketing experience in a digital / mobile direct to consumer business. Lifestyle and Mobile Games experience a plus.
  • Experience working with consumer brands
  • Strong project management skills
  • User acquisition/performance marketing experience
  • Comfortable working under tight deadlines
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn support for projects with multiple team members
  • Excellent communication and organizational skills

City:

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Remote?: 1

Community / Marketing Title: Sr. Product Marketing Manager

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Date Opened: 2022-04-08 06:06:55.627

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

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