Sr. Product Marketing Manager
Location: Seattle, WA, USA
Notice
Requisition Number: 172822
Position Title: Brand Manager I
External Description:
Team Overview:
Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.
The Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to provide memorable experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration, creative risk taking, and learning.
Role Overview:
As the Senior Product Marketing Manager, you will help to be responsible for driving go-to-market planning for Design Home. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and achieve growth for the game.
Key Responsibilities
- Lead marketing plan vision & strategy for one of our top mobile growth titles in the Glu Mobile studio - Design Home. You will focus on strategic leadership across UA, creative, lifecycle, and social
- Develop growth-oriented strategies to reach new valuable audiences
- Support broader marketing team in ideating and delivering strategy, tracing impact back to business goals
- Project lead GTM projects (product updates and new feature launches, partnership collaborations, and standalone marketing campaigns), working with other departments such as LiveOps, PR, UXR, and marketing to think about the full player journey
- Connect marketing activities to measurable results and make strategic decisions
- Proactively solve complex problems
- Network and share insights and expertise across growth team
- Analyze competitive landscape and share insights across team
- Test, optimize and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately
You’ll be a great fit for this role if you have:
- 6+ years of relevant product marketing experience in a digital / mobile direct to consumer business. Lifestyle and Mobile Games experience a plus.
- Experience working with consumer brands
- Strong project management skills
- User acquisition/performance marketing experience
- Comfortable working under tight deadlines
- Self-starter and experience managing cross-functional programs
- Ability to present and earn support for projects with multiple team members
- Excellent communication and organizational skills
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Community / Marketing Title: Sr. Product Marketing Manager
Company Profile:
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
EEOText:
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Days Open: 48
Can this position be remote?: 1
EEO Employer Verbiage:
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.