Media Asset Coordinator

Location: Guildford, UK

Notice

This position is no longer open.

Requisition Number: 172484

Position Title: Contingent

External Description:

Media Asset Coordinator for Mobile (12 month contract)

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

This Media Asset Coordinator role is part of the Content Adaptation and Localization Team within the Global Production team at EA. Based in the UK, this is a diverse and ever-changing role reporting to a Senior Content Manager, Content Adaptation & Distribution. It is a cross functional team works daily with teams in US, Guildford, Germany, Madrid and Romania so ‘one team vision is key.

The role manages multiple projects to communicate, drive and deliver adapted and localized mobile advertising content for international partners. This team manages campaign coordination, adaptation and localization for digital and video assets which are deployed for use across consumer touchpoints, such as mobile channels, advertising, web, owned channels and social media.

Partnering with multiple partners such as Creative Strategy, Mobile Media, Marketing Teams, Publishing Teams and Core Creative teams we deliver high capacity, high quality, and focused assets to support EA's mobile local marketing campaigns.

This role is focused to ensure in depth understanding of branding and creative concepts, tracking central asset deliverables to ensure assets local plans are met, gathering opt-ins and localized content requirements, producing bespoke assets, building the assets as per localization needs, and delivering across EA Mobiles full portfolio of games. This role supports across all titles in the EA Mobile plan.

Key Duties & Responsibilities

Adaptation Production Management

Project management on all mobile titles.

Planning and delivering localization production for local territories and mobile media teams.
Compile all International asset needs and communicate to Core Creative leads/LOC teams to ensure global schedules are developed for localization delivery.
Managing multiple core creative assets, adapting for different taglines and local branding and localization.
Managing the delivery of US master files to internal / external localization vendor
Briefing internal / external localization vendor on creation of International English versions
Timely dispatch and co-ordination of deliverables
Responsible for final asset quality control, proofing and approvals
Fire fighting for short turn around requests

Relationship Management

Be a core contact point between asset end users and core content creators to streamline communication. Maintain core relationships across the business:

Core creative leads, local marketing teams and mobile media teams – all titles
Point person for EU territory PMM’s to approach for advertising updates on asset delivery and changes to requirements.
Key contact for European mktg questions on creative status on a European timezone.
Support ASIA focused production teams and ensure process is globally aligned
Communication to NA creative agencies/EA creative to ensure European needs and technical requirements are built into global plans.

Process & Systems

Build and input into the development of core process between core creatives and internal/external partners to continually assess process to improve efficiencies, set technical requirements and standards, develop core communication, and reduce cost.
Support teams in simplifying process and needs. Alignment on common areas, systems and tasks.
Ensure systems are maintained to enable consistent data for planning and driving schedules.
Understand external suppliers process to deliver efficient hand offs and approval chains
Build future proof workstreams to ensure capacity at speed.

1st Party

Develop solid understanding of partner agreements, legal requirements, approval submissions, communication of local restrictions

Communicate any 1st party challenges as a prior task to avoid any lengthy delays in approvals at the back end.
Collect Global partner needs in terms of asset technical requirements, expectations, and branding expectations. Ensure adapted and localized assets adhere to guidelines.
Ensure assets are approved by 1st party as required

Reporting Management

One Team Environment: Daily check in to ensure work is on track, any barriers to success can be communicated to the wider team and flexibility in project ownership is key.
Input into weekly Master Asset trackers and update any campaign trackers on a regular basis
Weekly communication to partners on the status of projects.
Coordinating with Outsource Partner Agencies and core creative leads to track advertising asset dates
Being on point to answer current status and drive changes to ensure campaign end results are achieved.

Experience required

Marketing/advertising agency experience or in-house experience in a marcoms, creative, production team
Hands-on Project Management experience in independent but collaborative environment a must
International experience, or working with international clients preferred
Experience managing and driving maximized output from within or with agency teams
Understanding of the mobile environment and an interest in future technical advancements
Experience in mobile media and managing media agencies
Have a good understanding and technical knowledge of formats, HTML5 code, Edge Animate, Video specs, TV Specs, etc.
Fluency in English essential, other languages beneficial

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Community / Marketing Title: Media Asset Coordinator

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 73

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts