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Senior Director, Global Brand Management Action-Adventure Games

Multiple Locations: Seattle, Washington, United States • Marina del Rey, California, United States • Redwood City, California, United States • Montreal, Quebec, Canada

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Requisition Number: 172449

Position Title: Senior Director, Global Brand Management

External Description:

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Electronic Arts (EA) is looking for a dynamic, highly motivated senior marketing leader with proven experience and achievements in brand strategy and product marketing to lead and grow a yet to be announced game from our new studio in Seattle, Washington.

The Senior Director will report to the Vice President of Global Brand Management for Action-Adventure and Role-Playing Games and partner deeply as a core member of the Studio leadership team.

The successful candidate is a talented brand strategist and storyteller with demonstrable experience building consumer brands, products, and services. The role will represent the emergent voice of the player and drive foundational brand strategy and insight work to guide brand and product development, commercial strategy, go to market plans and ongoing growth initiatives with cross-functional teams.

Key Responsibilities

  • Lead the brand strategy, identity and market opportunity assessments
  • Partner with studio team to define positioning, consumer target and product features to drive brand growth, content development and go-to-market strategies
  • Outline a multi-year roadmap that drives the player experience for a portfolio of games from launch through live services
  • Distill large volumes of consumer research, competitive intel and market trends into tangible and actionable insights that can be used to optimize the player experience and inform strategies for brand performance and activation
  • Assume a cross-functional leadership role in driving alignment and accountability to results across functions including creative development, integrated communications, media, analytics/insights, publishing and finance
  • Partner with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging and games to improve player experiences/results
  • Lead franchise launch and expansion efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensuring continuity and cohesion across all player touchpoints
  • Create a culture that encourages employees to test new ways to reach, engage, and surround players and fans without fear of failure
  • Manage a team dedicated to ensuring the brand, its games and other extensions are successful in market

Qualifications

  • Experience in senior marketing roles at top companies in the categories of entertainment; technology or consumer products.
  • Experience as part of a team that has launched/brought a new brand or product to market
  • Depth of experience in major areas of marketing including brand strategy and product marketing; digital marketing, commercial activation, live services and communications
  • Demonstrated success in crafting a strategic vision that was communicated clearly and adopted through all levels of an org and delivered results including market share, sales growth and profitability
  • Experience working with research/analytics departments to define tests and interpret data to effectively break down complex problems into consumable and actionable steps
  • Excellent ability to provide clear and concise direction/feedback to staff and stakeholders as well as the ability to influence and collaborate with others
  • Willingness and ability to travel as needed

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Community / Marketing Title: Senior Director, Global Brand Management Action-Adventure Games

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-03-22 19:38:03.687

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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