Sr User Acquisition
Multiple Locations: San Francisco, CA, USA • Redwood City, CA, USA • Orlando, FL, USA • New York, NY, USA • Dallas, TX, USA
Notice
Requisition Number: 171999
Position Title: Brand Manager I
External Description:
- Focusing on the customer: designing the campaign growth plans for acquiring the right customers through focused, data-driven, and ROI based mobile user acquisition strategies across paid channels and our own cross promotional network
- Partnering with product marketing and product management to ensure campaign performance results informs the business strategy, and vice versa
- Driving ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
- Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability)
- Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership
- Innovating targeting and other tools of preferred partners to efficiently acquire ROI positive users
- Sourcing, evaluating and testing new user acquisition channels to grow and diversify sources of traffic
You'll be a great fit if you have:
- 2+ years of relevant experience in user acquisition for mobile games or apps
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field
- Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget
- Experience running cross promotional campaigns within a company with a network of related products & services
- Advanced Excel skills; strong analytics background including data manipulation and pivot tables
- Ability to compile and distill performance data into a clear business case for decision making
- Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
- Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
- Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
- Experience managing large budgets for product launches
- Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
- Ability to work in a fast-paced environment
- Excellent communication skills
- Experience with SQL preferred
City:
State:
Community / Marketing Title: Sr User Acquisition
Company Profile:
Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。
EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。
Days Open: 182
Can this position be remote?: 1
EEO Employer Verbiage:
EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。