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Sr User Acquisition

Multiple Locations: San Francisco, CA, USA • Redwood City, CA, USA • Orlando, FL, USA • New York, NY, USA • Dallas, TX, USA

Notice

This position is no longer open.

Requisition Number: 171999

Position Title: Brand Manager I

External Description:

The Role
As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games. 
 
What you'll be doing: 
  • Focusing on the customer: designing the campaign growth plans for acquiring the right customers through focused, data-driven, and ROI based mobile user acquisition strategies across paid channels and our own cross promotional network
  • Partnering with product marketing and product management to ensure campaign performance results informs the business strategy, and vice versa
  • Driving ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
  • Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability)
  • Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership
  • Innovating targeting and other tools of preferred partners to efficiently acquire ROI positive users
  • Sourcing, evaluating and testing new user acquisition channels to grow and diversify sources of traffic

You'll be a great fit if you have: 

  • 2+ years of relevant experience in user acquisition for mobile games or apps 
  • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field  
  • Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget
  • Experience running cross promotional campaigns within a company with a network of related products & services
  • Advanced Excel skills; strong analytics background including data manipulation and pivot tables 
  • Ability to compile and distill performance data into a clear business case for decision making
  • Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
  • Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans 
  • Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships 
  • Experience managing large budgets for product launches
  • Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
  • Ability to work in a fast-paced environment 
  • Excellent communication skills 
  • Experience with SQL preferred  

City:

State:

Community / Marketing Title: Sr User Acquisition

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Days Open: 182

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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