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Sr User Acquisition

複数の場所: San Francisco, CA, USA • Redwood City, CA, USA • Orlando, FL, USA • New York, NY, USA • Dallas, TX, USA

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Requisition Number: 171999

Position Title: Brand Manager I

External Description:

The Role
As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games. 
 
What you'll be doing: 
  • Focusing on the customer: designing the campaign growth plans for acquiring the right customers through focused, data-driven, and ROI based mobile user acquisition strategies across paid channels and our own cross promotional network
  • Partnering with product marketing and product management to ensure campaign performance results informs the business strategy, and vice versa
  • Driving ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
  • Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability)
  • Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership
  • Innovating targeting and other tools of preferred partners to efficiently acquire ROI positive users
  • Sourcing, evaluating and testing new user acquisition channels to grow and diversify sources of traffic

You'll be a great fit if you have: 

  • 2+ years of relevant experience in user acquisition for mobile games or apps 
  • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field  
  • Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget
  • Experience running cross promotional campaigns within a company with a network of related products & services
  • Advanced Excel skills; strong analytics background including data manipulation and pivot tables 
  • Ability to compile and distill performance data into a clear business case for decision making
  • Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
  • Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans 
  • Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships 
  • Experience managing large budgets for product launches
  • Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
  • Ability to work in a fast-paced environment 
  • Excellent communication skills 
  • Experience with SQL preferred  

City:

State:

Community / Marketing Title: Sr User Acquisition

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Days Open: 182

Can this position be remote?: 1

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

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