Sr User Acquisition
Posizioni multiple: San Francisco, CA, USA • Redwood City, CA, USA • Orlando, FL, USA • New York, NY, USA • Dallas, TX, USA
Avviso
Requisition Number: 171999
Position Title: Brand Manager I
External Description:
- Focusing on the customer: designing the campaign growth plans for acquiring the right customers through focused, data-driven, and ROI based mobile user acquisition strategies across paid channels and our own cross promotional network
- Partnering with product marketing and product management to ensure campaign performance results informs the business strategy, and vice versa
- Driving ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
- Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability)
- Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership
- Innovating targeting and other tools of preferred partners to efficiently acquire ROI positive users
- Sourcing, evaluating and testing new user acquisition channels to grow and diversify sources of traffic
You'll be a great fit if you have:
- 2+ years of relevant experience in user acquisition for mobile games or apps
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field
- Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget
- Experience running cross promotional campaigns within a company with a network of related products & services
- Advanced Excel skills; strong analytics background including data manipulation and pivot tables
- Ability to compile and distill performance data into a clear business case for decision making
- Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
- Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
- Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
- Experience managing large budgets for product launches
- Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
- Ability to work in a fast-paced environment
- Excellent communication skills
- Experience with SQL preferred
City:
State:
Community / Marketing Title: Sr User Acquisition
Company Profile:
Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.
EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.
Days Open: 182
Can this position be remote?: 1
EEO Employer Verbiage:
EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.