Sr User Acquisition

Mehrere Standorte: San Francisco, CA, USA • Redwood City, CA, USA • Orlando, FL, USA • New York, NY, USA • Dallas, TX, USA

Hinweis

Diese Position ist nicht mehr offen.

Requisition Number: 171999

Position Title: Brand Manager I

External Description:

The Role

As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games. 

What you'll be doing:

Focusing on the customer: designing the campaign growth plans for acquiring the right customers through focused, data-driven, and ROI based mobile user acquisition strategies across paid channels and our own cross promotional network
Partnering with product marketing and product management to ensure campaign performance results informs the business strategy, and vice versa
Driving ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability)
Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership
Innovating targeting and other tools of preferred partners to efficiently acquire ROI positive users
Sourcing, evaluating and testing new user acquisition channels to grow and diversify sources of traffic

You'll be a great fit if you have:

2+ years of relevant experience in user acquisition for mobile games or apps
Bachelor's degree in math, engineering, economics, finance, business or other quantitative field
Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget
Experience running cross promotional campaigns within a company with a network of related products & services
Advanced Excel skills; strong analytics background including data manipulation and pivot tables
Ability to compile and distill performance data into a clear business case for decision making
Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
Experience managing large budgets for product launches
Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
Ability to work in a fast-paced environment
Excellent communication skills
Experience with SQL preferred

City:

State:

Community / Marketing Title: Sr User Acquisition

Company Profile:

Electronic Arts Inc. ist ein weltweit führender Anbieter interaktiver Unterhaltungssoftware. EA bietet Spiele, Inhalte und Online-Dienste für internetfähige Spielkonsolen, Personalcomputer, Mobiltelefone und Tablets an.

EEOText: EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand, Veteranenstatus oder anderer durch das Gesetz geschützte Charakteristiken getroffen. Wir berücksichtigen unter Einhaltung der geltenden rechtlichen Bestimmungen auch qualifizierte Kandidaten mit Vorstrafen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.

Days Open: 182

Can this position be remote?: 1

EEO Employer Verbiage:

EA engagiert sich für Chancengleichheit und Gleichstellung. Alle Personalentscheidungen werden unabhängig von Ethnie, Hautfarbe, Herkunft, Abstammung, Geschlecht, Geschlechtsidentität oder ausgelebtem Geschlecht, sexueller Orientierung, Alter, genetischer Information, Religion, Behinderung, Krankheit, Schwangerschaft, Familienstand oder Veteranenstatus getroffen. EA sorgt außerdem für die durch geltendes Gesetz vorgeschriebenen Anpassungen am Arbeitsplatz für Individuen mit anerkannten Behinderungen.