Esports Brand Marketing Manager, FIFA

Requisition Number: 171875

Position Title: Senior Marketing Specialist II

External Description:

Brand Marketing Manager, Football Esports

EA SPORTS is one of the most iconic brands in entertainment with a storied 25+ year history of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FIFA Football (Soccer) franchise. EA SPORTS FIFA is the world’s #1 best-selling sports video game with over 30M players each year across multiple platforms, including console, PC, and mobile. We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

We’re looking for a Brand Marketing Manager to come and join EA’s Esports Brand team.  The Esports Brand team delivers competitive experiences that amplify tentpole brand moments from launches to major live service beats.  We leverage competitive gaming to advance the strategic priorities of our brands across new regions, platforms, audience targets, and game experiences. This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for EA’s football esports, from concept to final marketing execution and live service marketing. You will be part of our Esports Brand Marketing and Strategy team, reporting to the Sr. Director of Esports Brand Marketing and Strategy. 

 

Responsibilities:

• Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that drive outstanding reach and positive product recognition and engagement
• Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports
• Partner with cross functional touchpoints to ensure esports brand strategies are integrated and translate to consistent, amazing experiences for fans and players.

• Develop and leverage strong relationships with agencies, production partners and other key external stakeholders
• Establish and evolve marketing KPIs that improve viewership acquisition, engagement, retention and evangelism
• Author campaign briefs, track beat readiness and partner with cross functional global and regional marketing teams to activate campaign beats                  
• Work with analytics, consumer insights, and other cross-functional partners to identify market opportunities and build plans to unlock them.
• Drive brand positioning exercises, partnering with product, commercial and marketing to ensure cross-discipline alignment.
• Own the important Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

• 7+ years of experience in brand development, campaign strategy, and/or product marketing
• Experience taking a product or service from consumer insight, to ideation, to market
• Ability to gather and interpret data, and distill meaningful insights
• Relationship builder, able to galvanize and influence stakeholders across disciplines, at all levels
• Able to work well in a highly matrixed environment
• Demonstrable experience in marketing, campaign management or growth in esports, video games or relevant industry sector
• Passionate and knowledgeable about video games, popular culture, esports and/ or football with strong interest in sports experiences and digital entertainment 
• Self-starting and entrepreneurial with a growth mindset
• Analytical, well organized and able to work well under pressure and deliver against deadlines as part of a team
• Excellent written and verbal communication skills

City:

State:

Community / Marketing Title: Esports Brand Marketing Manager, FIFA

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 186

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.