Brand Marketing Manager

Requisition Number: 171203

Position Title: Brand Manager II

External Description:

Brand Marketing Manager

The newly formed brand team for Electronic Arts is only a year into building our brand, making it one of greatest (+ fun) exercises in transformation & change management in our industry. This also means we're still making a bit of it up as we go along. So if you're an active doer, that can push programs to sprout and excel within change, then this might be your gig. And you've also caught us at the best time - the very beginning - how exciting is that? The opportunity to bring a brand back to life doesn't come around too often… so that's why we're here and hopefully why you're still reading this job description…

Our newly built Electronic Arts brand team is looking for a brand manager eager to bring purpose back to our brand and foster a more inclusive community around play. In a work sense, you will oversee planned and real-time communications with players across the entire Electronic Arts social portfolio.

You will build and lead our marketing efforts - with players/fans through authentic, engaging, value-based content and stories distributed through a variety of marketing channels (i.e., TTL communications - TVC, OOH, Digital (OLV/OLA), Social...)

You will handle the planning, creating and reporting for EA Brand campaigns. You will operate within a tight-knit multi-functional team of publishing and cross-organizational partners that plan and act together. Collaboration will be necessary for success. You will report to the Senior Manager, Brand Marketing.

You have a passion for brands (preferably in gaming, entertainment; tapped into culture/trends) and for creating fun, engaging content that bolsters success across the marketing funnel. You are creative and have an eye for good brand-building content and community storytelling.

Responsibilities:

• Partner with teams across departments to create integrated marketing plans through to execution, delivering on campaign goals and strategies.
• Partner with International Counterparts to ensure the way we bring EA (and it's franchises/studios) honors our Strategy and commitment to our audience.
• Ensure cohesive collaboration among the Marketing team with essential partners, establishing communication touchpoints on weekly, monthly, and quarterly basis.
• Lead the Brand's external campaigns either driving support of franchise launches, co-creation with our studios, or custom campaigns led by Brand ensuring adoption of global campaigns across partners.
• Manage campaign budget allocation informing optimization of marketing investments throughout the year according to goals, campaigns, and channel performance.
• Inform fiscal year budget allocations, update budget documents for quarterly estimates and hold monthly budget review meetings with partners.

Qualifications:

• 4+ years of cumulative experience in brand marketing.
• Experience working in a matrixed team environment.
• You have a passion for entertainment – from movies, series, live events to games.
• Experience galvanizing partners across departments, at all levels.
• Experience driving the creation of impactful messages and visuals to create conversation and culture around pop culture brands.

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

City:

State:

Community / Marketing Title: Brand Marketing Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 20

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.