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ANZ + Emerging Markets Engagement Manager

Location: Sydney, New South Wales, Australia

Notice

This position is no longer open.

Requisition Number: 170943

Position Title: Community Engagement Specialist

External Description:

ANZ + Emerging Markets Engagement Manager

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

As the Player Engagement Lead, you will be part of an exciting and dynamic ANZ + Emerging Markets team driving digital engagement across our gaming communities. You will deliver first-class player journeys and inspire the world to play by amplifying storytelling of our brands across ANZ, SEA, India and Africa. You will develop strategies to engage and build loyalty within EA's player communities, creating consumer awareness and promoting games, features or events within the live-service games landscape. You will report to the Marcom Lead, ANZ + Emerging Markets.

Responsibilities:

  • Development of the local player community strategy, within the framework of the regional & global strategy
  • You will inform campaign decisions based on player community data
  • Support the achievement of target revenue goals through the coordination of campaign initiatives to build player community engagement and awareness
  • Coordinate and publish campaign content via EA owned channels, and the ability to work with 1st party partners to provide content on external channels
  • Work with franchise development and marketing partners to connect content creation knowledge with their specific business needs
  • Manage relationships with local press outlets and develop pitches for key media
  • Analyzing media monitoring data regarding player community patterns and preferences

Qualifications:

  • 2 years' experience in marketing, community or communications role
  • An understanding of key cultural celebrations and holiday periods, including key relevant market events that are unique to the region
  • In-depth practical knowledge of social media platforms across the region
  • Experience in managing relationships with influencer and social media agencies
  • A solid track record working in a multi-national environment across a diverse market

City:

State:

Remote?: 1

Community / Marketing Title: ANZ + Emerging Markets Engagement Manager

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-01-13 04:18:32.913

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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