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Senior Manager, Marcom Strategy (6-month contract)

Multiple Locations: United Kingdom • Guildford, UK

Notice

This position is no longer open.

Requisition Number: 170743

Position Title: Contingent

External Description:

EA is searching for a Senior Manager of Marketing & Communications Strategy to work across a portfolio of exciting games, including Need for Speed and EA Originals. Reporting to the Director of Marketing Strategy and working with Game Development, Brand, Creative and Marketing teams, we are looking for inquisitive, insight-driven thinkers with a strong background in crafting inspirational strategies across the entire marketing ecosystem.

KEY RESPONSIBILITIES

  • Develop and take ownership of marketing campaign strategies based in human insights that guide marketing briefs, assets and activities across launch and live service campaigns
  • Source quantitative and qualitative insights in partnership with Consumer Insights and Media teams to create clear and actionable audience identification and targeting strategies
  • Collaborate with internal Creative Directors and help manage external agencies to develop the creative platform for our campaigns, along with the tone and campaign narrative that feeds into the connections plan
  • Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
  • Partner with our Brand Management and Studio/Game Development teams to participate in the development of brand positioning and guidelines
  • Lead work in partnership with Brand Marketing and analytics teams to determine marketing objectives and KPIs that measure the performance of content, campaign activities, and franchise health, including the identification of new testing opportunities
  • Champion the strategies and work of the team to internal leaders and unearth new creative and business opportunities for the team to explore outside of campaigns and the standard EA planning framework

REQUIREMENTS

  • Experience: 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries - should be comfortable with both creative strategy and channel planning.
  • An inspiring and influential voice across an organisation with experience selling in creative ideas to high level stakeholders
  • A rich CV of leading break through activations from ideation through strategic development across a variety of media
  • An ability to interpret and decipher quant and qual data and distil the insights that best unlock creative marketing platforms or identify new business opportunities
  • A natural born storyteller with the ability to build a cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
  • Lives and breathes integrated marketing, understands the nuances of consumer behaviour and can visualise the consumer journey across the entire marketing ecosystem
  • Able to work with teams primarily in European time zone, but also with oversight from US leaders
  • You enjoy gaming and have a love for the rich mythology and culture around entertainment storytelling.

City:

State:

Community / Marketing Title: Senior Manager, Marcom Strategy (6-month contract)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Days Open: 30

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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