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Senior Manager, Marcom Strategy (6-month contract)

Multiple Locations: United Kingdom • Guildford, England, United Kingdom

Notice

This position is no longer open.

Requisition Number: 170743

Position Title: Contingent

External Description:

EA is searching for a Senior Manager of Marketing & Communications Strategy to work across a portfolio of exciting games, including Need for Speed and EA Originals. Reporting to the Director of Marketing Strategy and working with Game Development, Brand, Creative and Marketing teams, we are looking for inquisitive, insight-driven thinkers with a strong background in crafting inspirational strategies across the entire marketing ecosystem.

KEY RESPONSIBILITIES

  • Develop and take ownership of marketing campaign strategies based in human insights that guide marketing briefs, assets and activities across launch and live service campaigns
  • Source quantitative and qualitative insights in partnership with Consumer Insights and Media teams to create clear and actionable audience identification and targeting strategies
  • Collaborate with internal Creative Directors and help manage external agencies to develop the creative platform for our campaigns, along with the tone and campaign narrative that feeds into the connections plan
  • Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
  • Partner with our Brand Management and Studio/Game Development teams to participate in the development of brand positioning and guidelines
  • Lead work in partnership with Brand Marketing and analytics teams to determine marketing objectives and KPIs that measure the performance of content, campaign activities, and franchise health, including the identification of new testing opportunities
  • Champion the strategies and work of the team to internal leaders and unearth new creative and business opportunities for the team to explore outside of campaigns and the standard EA planning framework

REQUIREMENTS

  • Experience: 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries - should be comfortable with both creative strategy and channel planning.
  • An inspiring and influential voice across an organisation with experience selling in creative ideas to high level stakeholders
  • A rich CV of leading break through activations from ideation through strategic development across a variety of media
  • An ability to interpret and decipher quant and qual data and distil the insights that best unlock creative marketing platforms or identify new business opportunities
  • A natural born storyteller with the ability to build a cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
  • Lives and breathes integrated marketing, understands the nuances of consumer behaviour and can visualise the consumer journey across the entire marketing ecosystem
  • Able to work with teams primarily in European time zone, but also with oversight from US leaders
  • You enjoy gaming and have a love for the rich mythology and culture around entertainment storytelling.

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Remote?: 1

Community / Marketing Title: Senior Manager, Marcom Strategy (6-month contract)

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2022-01-12 15:41:38.203

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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