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Sr. Brand Manager - Motive

Multiple Locations: Redwood City, California, United States • Montreal, Quebec, Canada

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This position is no longer open.

Requisition Number: 170516

Position Title: Senior Brand Manager

External Description:

Electronic Arts (EA) is looking for a Brand Manager with five or more years of experience in brand strategy and product marketing.

You will sit within the Global Brand Management team reporting to the Brand Director and will be an essential contributor in developing brand strategy for EA & Motive's exciting portfolio. You will bring your expertise in brand strategy, product marketing and community development strategy so we can excel at imagining and building the best possible brand experience for all our players. At EA, we grow in a creative environment, working collaboratively.

Key Responsibilities:

  • Support the long-term brand positioning, identity, and creative direction of Motive's projects, partnering with important partners at Studios and across Marketing and Publishing teams.
  • You will help us shape the definition of our players and their associated needs and motivations, to inform marketing strategies.
  • Partner with consumer insights in conducting player research and market trends to identify opportunities and challenges in the game and to improve brand experience based on those findings.
  • Support Brand Director in briefing marketing teams so we can produce a creative and campaign strategy for the game, and guide those strategies into execution with game, brand and creative vision aligned.

Qualifications:

  • Five years experience with brand management, community strategy and product marketing
  • Project management and coordination with multiple marketing teams and external partners.
  • Experience building and executing marketing strategies.
  • Interest for working on AAA action adventure games.

City:

State:

Remote?: 0

Community / Marketing Title: Sr. Brand Manager - Motive

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-12-09 15:04:03.79

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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