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Director of Player Personas

Multiple Locations: Redwood City, California, United States • Los Angeles, California, United States • Austin, Texas, United States

Notice

This position is no longer open.

Requisition Number: 170129

Position Title: Principal Game PM

External Description:

At EA, we believe in the power of positive play. Being part of a gaming community should be fun, fair, inclusive and safe for all. That's at the heart of the focus of the Positive Play Group - from partnering with game development teams to implement best practices and new features, to the guidelines we've developed governing our player communities to reflect our values – all pointing to an ongoing commitment to build better, healthier communities inside, and outside, our games.

As the Director of Player Personas & Personalization, reporting to the SVP of Positive Play, you will use your expertise to establish product vision for EA player profiles, personas and their personalized experiences. You will understand consumer data and how it informs product features and personalization. You will have experience with consumer behaviors in online communities and know how to develop a personalization system that enhances the consumer experience while being transparent about information that is captured and used. You will work with partners across the company to ensure that player needs and our business goals are met. You will promote the consumer-facing vision of Positive Play across the company to advocate for priorities and ensure stellar execution. Your work will be foundational to a top-notch EA experience that will stay relevant as technology and player needs evolve.

Responsibilities:

  • You will partner with our technology, game and product teams to build a global accounts and personalization strategy - anchored in player needs - that is forward-looking, practical, and enables cohesive, connected, and seamless experiences across EA's ecosystem of games and services
  • You'll explore essential opportunities in technology, infrastructure, features and communications alongside our partner teams to build product requirements for a personalization system that supports player experiences such as customization and expression,forming clubs and ways to keep players safe from bad actors
  • You will identify and address player challenges like easy signup, multiple personas, and more
  • You will learn about the landscape of other account and identity solutions in the industry and create strategic partnerships for account linking, federation
  • You will analyze metrics that measure the progress and success of product programs
  • You'll build rich relationships with executives and senior leaders with diverse teams to establish trust, clear lines of communication, and collaboration

Qualifications:

  • 10 years of experience in product management or consumer product development on successful live products
  • You are comfortable presenting to executive team members
  • Experience with a multiplayer game or online community dynamics
  • You understand technically complex product development cycles
  • You are able to synthesize complex product roadmaps into a holistic strategy
  • You visualize complex systems and communicate them through written, verbal and information design skills
  • Experience building and shipping consumer-facing products
  • Passion for gaming and related interactive experiences
  • 3 years of management experience

City:

State:

Remote?: 1

Community / Marketing Title: Director of Player Personas

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-11-19 17:47:36.63

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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