Head of Asia & Emerging Mobile Markets Commercial Intelligence

Requisition Number: 170096

Position Title: Expert Analyst

External Description:

Asia Commercial Intelligence Manager

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

As the Asia Competitive Intelligence Manager, you will become the source of industry data and trends. You will partner across Studio, Demand Planning, Business Management and Marketing. With a special focus on Emerging Markets, you will provide meaningful insights to inform commercial opportunities and help shape our market expansion strategy.

You will work with studio product managers, demand planners, business management, marketing, data scientists, regional leads and analysts across the company to support commercial innovation. You will be the expert on 3rd party mobile data resources and a promoter of commercial intelligence in the organization. We are looking for a combination of quantitative rigor with an understanding of what makes mobile games great. As the Asia Commercial Intelligence Manager, you will take a leadership role for special projects that support commercial and marketing projects.           

Responsibilities: 

• Conduct in-depth research of mobile game companies, markets, technologies, and competitors using a variety of resources.
• Work with regional marketing and commercial teams to follow marketplace trends, technology adoption, competitive activity, and player needs.
• Apply structured process, incorporating primary and secondary data sources, to create relevant insights
• Distil data into concise analysis/reports and presentations, with recommendations and effects to help decisions
• Partner with Business Management to identify and improve narratives for new platforms, partners and markets/segments
• Develop go to market framework for bringing new mobile games to market for best commercial outcome
• Influence product across game teams through rigorous analysis and communication
• Support a centralized repository of all Test and learn/growth hacking programs 

Requirements: 

• 5+ years in a consulting, financial planning & analysis, business or marketing analytics role
• 5+ years of experience in downloadable or streaming content services with a preference for free to play mobile gaming throughout lifecycle; understanding of the game design and economic systems that move metrics or tertiary education (B.S. in a quantitative field such as Math/Statistics, CS, Engineering, Business, Economics or similar)
• High level of comfort with working across varied datasets and delivering insight-driven commercial analysis
• Experience building and delivering succinct presentations to describe recommendations to an executive audience

City:

State:

Community / Marketing Title: Head of Asia & Emerging Mobile Markets Commercial Intelligence

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 98

Can this position be remote?: 1

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.