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Head of Asia & Emerging Mobile Markets Commercial Intelligence

Location: Sydney, New South Wales, Australia

Notice

This position is no longer open.

Requisition Number: 170096

Position Title: Expert Analyst

External Description:

Asia Commercial Intelligence Manager

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

As the Asia Competitive Intelligence Manager, you will become the source of industry data and trends. You will partner across Studio, Demand Planning, Business Management and Marketing. With a special focus on Emerging Markets, you will provide meaningful insights to inform commercial opportunities and help shape our market expansion strategy.

You will work with studio product managers, demand planners, business management, marketing, data scientists, regional leads and analysts across the company to support commercial innovation. You will be the expert on 3rd party mobile data resources and a promoter of commercial intelligence in the organization. We are looking for a combination of quantitative rigor with an understanding of what makes mobile games great. As the Asia Commercial Intelligence Manager, you will take a leadership role for special projects that support commercial and marketing projects.           

Responsibilities: 

  • Conduct in-depth research of mobile game companies, markets, technologies, and competitors using a variety of resources.
  • Work with regional marketing and commercial teams to follow marketplace trends, technology adoption, competitive activity, and player needs.
  • Apply structured process, incorporating primary and secondary data sources, to create relevant insights
  • Distil data into concise analysis/reports and presentations, with recommendations and effects to help decisions
  • Partner with Business Management to identify and improve narratives for new platforms, partners and markets/segments
  • Develop go to market framework for bringing new mobile games to market for best commercial outcome
  • Influence product across game teams through rigorous analysis and communication
  • Support a centralized repository of all Test and learn/growth hacking programs 

Requirements: 

  • 5+ years in a consulting, financial planning & analysis, business or marketing analytics role
  • 5+ years of experience in downloadable or streaming content services with a preference for free to play mobile gaming throughout lifecycle; understanding of the game design and economic systems that move metrics or tertiary education (B.S. in a quantitative field such as Math/Statistics, CS, Engineering, Business, Economics or similar)
  • High level of comfort with working across varied datasets and delivering insight-driven commercial analysis
  • Experience building and delivering succinct presentations to describe recommendations to an executive audience

City:

State:

Remote?: 1

Community / Marketing Title: Head of Asia & Emerging Mobile Markets Commercial Intelligence

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-11-18 09:45:40.817

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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