Sr Brand Manager, American Football

Requisition Number: 170084

Position Title: Senior Brand Manager

External Description:

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL football, FIFA soccer, NHL® hockey, NBA LIVE basketball, and EA SPORTS UFC.

At the heart of EA SPORTS are the Madden NFL and College Football franchises, with EA SPORTS Madden NFL being one of the most successful video game franchises, entertaining over millions of players each year across multiple platforms, including console, PC, and mobile.

Brand is the one team at EA who oversees “the entire field” from long-term strategy, product creation to go to market activity. Our measure of success is to build a history of positive brand equity with our players which keeps them excited to play the current game and the games to come.

You will report to the Director (Services and Growth) of American Football and will be an important contributor to the Brand Management team based in EA Orlando, United States.

Responsibilities:

• Work with studio, commercial and, marketing to identify the objectives and priorities for the American Football business, with a specific focus on our digital business and future growth.
• Partner with the studio team, marketing analytics, consumer insights and other cross-functional partners in building and implementing long-term strategies which will be the foundation for the American Football brand growth strategy
• Drive the live service strategy for the EA Sports American Football business, partnering with key stakeholders to outline a 3-year strategy that will grow user engagement
• Distill large volumes of consumer feedback into tangible and actionable insights
• Work closely with the insights and analytics teams to assess short- and long-term risks
• Deliver brand objectives, partnering with studio, commercial and marketing to drive cross-discipline alignment while providing services and growth thought leadership

Qualifications:

• 7+ years product marketing or brand management experience where you have lead brand growth and brand experiences
• Experience driving cross-functional collaboration across Product Development, Commercial, and Marketing teams
• Experience driving revenue opportunities for an e-commerce or digital business
• Budget and P&L experience
• Knowledge of the sports, gaming, or entertainment field.
• You have an interest in American Football and EA SPORTS

City:

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Community / Marketing Title: Sr Brand Manager, American Football

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 81

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.