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Senior Creative Writer, Marketing & Communications, Apex Legends

Location: Los Angeles, California, United States

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Requisition Number: 169751

Position Title: Sr. Creative (IC)

External Description:

EA’s Marcom Creative team is responsible for defining the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of creatives, strategists, technologists, and producers we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves creative engagement from inception to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms and creative execution and direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight or breakthrough creative idea that will progress marketing in our industry and beyond.

As a Senior Creative Writer on Apex, you will report to the Creative Director, and partner closely with the rest of the creative team as well as Studio, Brand, Marcom Strategy, Communications and cross-functional teams.

In the past three years, Apex Legends has grown to become one of the biggest FPS games in the world. Millions of people play, watch, read, create and interact with our Legends everyday, in and out of game. This is an opportunity to join the creative team as we expand Apex into more markets and more platforms. 

YOU SHOULD APPLY FOR THIS JOB IF 

  • You believe that ‘collaboration’ isn’t a buzzword, it’s the only way to get to brilliant and insightful work.
  • You know that great ideas come from anywhere and you have the stories and experiences to prove it.
  • You enjoy a fast-paced environment where creativity is often fluid and reactive
  • You love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds.
  • You love writing characters and their stories, no matter what the genre.
  • You never put your ego first.

KEY RESPONSIBILITIES

  • Partner and collaborate with Respawn’s writers and animators to develop compelling seasonal creative executions.
  • Write, critique and refine long form (3 - 5 min) pieces of original animated film.
  • Direct voice actors, external production partners, and composers with clear and actionable creative direction.
  • Pitch creative work through the lens of insights, both business and cultural. You should be able to communicate why an idea is right for this audience, at this time and in this place.  
  • Work closely with marcom strategy, brand marketing and channel intelligence to develop and refine ideas based on insights and strategies.
  • Collaborate with our channel teams to develop and support creative on their platforms.

REQUIREMENTS

  • 3+ years as a writer within a creative agency, entertainment brand or as a screenwriter.
  • Proven experience writing and executing short form (2 - 5 min) films.
  • A storyteller: an understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
  • A creator: you drive creativity that inspires breakthrough activations and content across a variety of mediums
  • Insights: an ability to turn insights into breakthrough ideas.
  • You have a love for the rich mythology and culture around entertainment storytelling.
  • Writing samples in the form of scripts or finished films.

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Community / Marketing Title: Senior Creative Writer, Marketing & Communications, Apex Legends

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-11-17 22:33:19.797

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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