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Mobile User Acquisition Specialist

Multiple Locations: Redwood City, California, United States • Los Angeles, California, United States • Seattle, Washington, United States

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Requisition Number: 169692

Position Title: Sr Media Buyer II

External Description:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games.

As the Mobile User Acquisition Specialist, you will execute UA campaigns across a handful of ad network and DSP partners to support user and revenue growth across the EA mobile portfolio. You will report into the Ad Net / DSP Senior Manager on the User Acquisition team.



Responsibilities

 

  • Manage user acquisition campaigns with mobile ad network and DSP partners
  • Lead optimization efforts across creative, geo, platform, and channel for UA-supported apps in mobile portfolio
  • Develop new relationships with advertising partners to test new traffic sources
  • Help onboard new partners through legal, privacy, security, and finance requirements
  • Improve the growth marketing ecosystem at EA with knowledge sharing and hypothesis testing

 



Requirements

 

  • You have 2+ years of experience in user acquisition / performance marketing
  • You have experience optimizing campaigns to business metrics (ROAS, LTV, etc)
  • You have a track record of seeking, proposing, testing new advertising channels / partners / formats
  • You have experience working with mobile ad network & DSP partners like AppLovin, Moloco, Liftoff, ironSource, and Unity Ads
  • You have a BA/BS Degree in marketing/finance or equivalent
  • You have experience in the mobile free-to-play gaming vertical
  • You're an excel wiz
  • Working knowledge and familiarity with coding languages like SQL, Python, HTML is a plus

 

 

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Community / Marketing Title: Mobile User Acquisition Specialist

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-11-02 00:57:53.703

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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