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Brand Activation Manager

Multiple Locations: Los Angeles, California, United States • Redwood City, California, United States

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Requisition Number: 169618

Position Title: Manager, Global Brand Management

External Description:

Brand Activation Manager

The new brand team for Electronic Arts is only a year into building our brand, so all of this is very new. That means we're still making it up as we go along. Right now, we all muck in on everything and it can be a little messy. But that's because you've caught us at the best time - the very beginning - how exciting is that? The opportunity to bring an amazing brand back to life doesn't come around too often… so that's why we're here and hopefully why you're still reading this job description...

The Brand Activation Manager will report directly to the EA Brand Activation Lead. You will oversee the annual calendar of marketing activity for EA, help build go-to-market campaigns for the Electronic Arts brand and activate them across all channels. You will work with our global team, including marketing strategy, social, community, marcom creative, legal and production. You will also work with groups from outside of marketing to activate campaigns for DEI, Employee Resource Groups, Recruiting, Commercial Sales and other departments. You will work with the Activation Lead to meet our marketing goals and OKRs, and contribute with regular reporting on all of our brand marketing efforts.

Because of the newness of this team, there will be a learning component to what you do. As a person, you'll enjoy experimenting and help bring others with you on a learning journey to push from good to great.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

What's in it for you? Glad you asked!

  • You'll manage a wide variety of concurrent marketing projects
  • Plan, organize and orchestrate multichannel campaigns
  • Help coordinate and contribute to an annual marketing calendar
  • Coordinate working groups and track goals for EA brand marketing
  • Provide clear, simplified briefs to internal clients and creative agencies
  • Manage measurement and reporting for campaigns

Qualifications:

  • 4+ years of brand activation or marketing experience, in gaming a plus
  • Proven experience in brand and marketing
  • Ability to manage brand campaigns, from inside communications to external brand activations
  • Knowledge of omni-channel brand marketing practices
  • Experience working in or with brand communications and brand social
  • Experience working with creative teams and external agencies
  • Strong understanding of marketing metrics and how to report marketing performance
  • Great collaborator with high emotional intelligence
  • Outcome and output oriented
  • Willing to get hands dirty
  • A strong appreciation for and understanding of gaming culture
  • A natural collaborator - you'll enjoy making connections with lots of different people and teams to make things happen

We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!

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Remote?: 1

Community / Marketing Title: Brand Activation Manager

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-10-28 19:08:50.05

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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