Sr Brand Manager
Multiple Locations: Vancouver, British Columbia, Canada • Redwood City, California, United States • Los Angeles, California, United States
Requisition Number: 169540
Position Title: Senior Brand Manager
EA’s Brand Management team is looking for Sr Brand Manager to lead a future vision for the fighting experiences at EA SPORTS, with a focus on our biggest licensed brands like EA SPORTS UFC. As a Sr Brand Manager, you will guide our brand growth strategies, including live service, product opportunities, and expanded services.
As a Sr Brand Manager, you will be part of our Brand Management function and will report to the Global Brand Director. You will lead the future vision for the fighting experiences at EA SPORTS, with a focus on our biggest licensed brands like EA SPORTS UFC. You will guide our brand growth strategies, including live service, product opportunities, and expanded services. You’ll partner closely with Studio and licensors to form insight-driven strategies that deliver creative new experiences for our players, portfolio, industry and sport.
- Partner with Consumer Insights, Studio analytics, Marketing and Commercial teams to articulate the State of the Business and a vision for the future of the Fighting brand.
- Develop integrated strategies that increase brand awareness, perception, and franchise revenue including post-launch revenue generated from live service.
- Partner with Studio, Commercial and Marketing teams to ensure Brand strategies are integrated across functions and translating to singular, amazing experiences for players.
- Drive key deliverables and milestones in the annual planning process, as well as managing weekly/monthly checkpoints with partners.
- Partner with sports licensors to collaborate against objectives and observe brand guidelines associated with licensed sports games.
- 7+ years of experience in business strategy, brand development, campaign strategy, and/or product marketing
- Experience taking a product or service from consumer insight, to ideation, to market
- Ability to gather and interpret data, and distill meaningful insights
- You are a relationship builder, able to galvanize and influence stakeholders across disciplines, at all levels
- You have a strong interest in sports experiences and digital entertainment
Community / Marketing Title: Sr Brand Manager
Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Date Opened: 2021-10-26 15:37:18.207
EEO Employer Verbiage:
We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers.
We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more.
Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.