Manager, Digital Merchandising

Requisition Number: 169419

Position Title: Lead Digital Strategist I

External Description:

The Digital Merchandising Manager will join our Global Commercial Organization, as part of the GCO Partners & Ventures team, a passionate global team putting players first by delivering relevant content, promotions, and amazing experiences to players everywhere.

You will lead the merchandising efforts for key EA products and services through full life cycles across PlayStation, Xbox, Nintendo, Origin, EA App, Steam and Epic digital channels, globally. Working with internal analytics, marketing, operations, and international commercial teams, you will be an important contributor to our overall mission, by designing seamless player journeys across multiple digital channels, identifying merchandising strategies to promote acquisition, engagement and help achieve EA's digital sales targets.

You will report to the Digital Merchandising Director and will be a contributor to the broader Global Commercial Organization.

What a Digital Merchandising Manager does at EA:

● Manage the store line-up for Origin and EA App.
● Create merchandising plans and manage display space on e-tail sites, digital storefronts, and partner programs, to maximize the reach and visibility of key EA products and their relevance to each player segment, including personalizing content, pricing, and promotions.
● Work with internal partners, such as marketing, production, commercial, operations and analytics to build merchandising plans across all our accounts' digital channels and promote
commercial messaging across EA's owned and operated social and community channels.
● Work with external partners, such as PlayStation, Xbox, Nintendo, Steam and Epic to negotiate and implement merchandising plans and representation across their digital channels.
● Work with design teams to build materials that comply with digital channel guidelines and are tightly linked with the merchandising strategy.
● Provide weekly and monthly updates to all partners with merchandising post-mortems reviews and upcoming plans.

The next great Digital Merchandiser Lead also needs:

● 6+ years’ experience in eCommerce or product management roles in the gaming and digital entertainment industry.
● Experience designing and optimizing digital consumer journeys and associated merchandising processes.
● Digital Product Launch experience.
● Gaming and industry knowledge, also familiarity with EA products and subscription services.
● Communication and relationship-building skills adapted for a global remit.
● Work independently with project management leadership experience.
● Can maintain strict confidentiality with privileged information.
● Master's or bachelor's degree or equivalent experience.

City:

State:

Community / Marketing Title: Manager, Digital Merchandising

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 43

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。