Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract
Location: Orlando, Florida, United States
Requisition Number: 169088
Position Title: Contingent
Player Journey Coordinator, Lifecycle Strategy, Apex Legends (Contractor)
The Player Journey Coordinator, Lifecycle Marketing will join the Lifecycle Marketing team, reporting to the Manager, Lifecycle Strategy. The Lifecycle Marketing team’s role is to increase the lifetime value of our players by delivering content at key moments in the overall player journey. The team focuses on applying behavioral data and automation tools to provide personalized messages, at scale.
You will be a part of the "EA Games" pillar, supporting the Apex Legends franchise. The ideal candidate will be able to use data and insights to come up creative content solutions to engage our players. You will help coordinate the key messages players see in our channels as well as contributing to mapping out a customer player journey for the Apex player.
Responsibilities of the role include
- Support the Sr. Specialist, Lifecycle Strategy in evaluating and establishing the Lifecycle messaging for Apex Legends by planning and organizing presentations, updating calendars and analyzing performance.
- Responsible for briefing all channel content into AirTable, making sure copy, priorities and asset creation are correct
- Update Brand, Studio and Programming partners on any campaign changes.
- Analyzing dashboards, reports and presentations for findings that will help optimize future campaigns
Customer Journey Framework (CJF) Mapping
- Build Customer Journey Franchise Briefs outlining objectives, expected outcomes, timelines and deliverables.
- Help organize and coordinate CJF partner workshops and discussions by building agendas and following up with next steps.
- Source and analyze existing VOC research, segmentation or persona profiles, channel specific research, process flows, social media feedback, consumer affairs complaint data, branding and other material that will inform the CJM build.
- Draft player profile journeys leveraging insights gathered from CFX partners for different player cohorts.
You'll need these skills or qualities:
Strategic. You have experience connecting several insight sources into a cohesive message
Influential: You've worked with different teams and have experience driving change, finding gaps and offering solutions
Advocacy. You're accustomed to representing the voice of the player and the team you represent
Passionate about connecting players to the entertainment that they will love
2+ years of experience in email, engagement/lifecycle marketing, content marketing or marketing technology
This will be a 12-month contract position and the role will be based in Orlando, Florida
Community / Marketing Title: Player Journey Coordinator, Lifecycle Strategy Apex Legends - Contract
Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Date Opened: 2021-10-12 13:56:13.257
EEO Employer Verbiage:
We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers.
We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more.
Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.