Senior Product Marketing Manager

Requisition Number: 169004

Position Title: Product Manager II

External Description:

Team Overview:

The Product Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to bring new experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration and creative risk taking.

Role Overview:

As the Senior Product Marketing Manager, you will help to bring go-to-market planning for one of Glu's top growth titles. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and improve growth plans for the game. You will report to the Director, Product Marketing and is based in our San Francisco headquarters location.

 

Responsibilities

• Drive marketing plan strategy for one of our top mobile growth titles in the Glu Mobile studio – focus on strategic leadership across UA, creative, lifecycle, and social
• Develop growth-oriented strategies to reach new valuable audiences
• Support direct report(s) in ideating and performing essential strategies, tracing impact back to important business KPIs
• Project lead GTM programs (product updates and new feature launches, partnership collaborations, and standalone marketing campaigns), working with LiveOps, PR, UXR, and marketing to think about the full player journey
• Implement marketing campaigns and ongoing projects, including messaging across channels (social, email, push, customer support), collateral creation, and positioning
• Connect marketing activities to measurable results and make strategic decisions
• Be the voice of our community for the team – provide important insights while taking into account audience segments and profiles
• Network and share insights and expertise across growth department
• Analyze competitive landscape and share insights with the team on important competitors and value proposition
• Always increase and analyze campaigns and projects based on essential measurements of retention and installs. Allocate time and resources

 

Qualifications:

• 6-10 years of relevant product marketing experience focused on consumer marketing
• Experience working with consumer brands
• Strong project management skills
• Ability to match your creative ideas with deep knowledge of digital measurement
• Lifecycle marketing experience
• Able to quickly pivot and adjust plans in this dynamic industry
• Self-starter and experience managing cross-functional programs
• Can present and earn buy-in for projects with multiple stakeholders
• Excellent communication and organizational skills
• Experience in mobile apps ideal; mobile gaming a plus

City:

State:

Community / Marketing Title: Senior Product Marketing Manager

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 21

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.