Director, User Acquisition & Campaign Management
Location: San Francisco, CA, USA
Notice
Requisition Number: 168967
Position Title: Senior Director, Campaign Management
External Description:
Overview:
At Glu, we believe all marketing is performance marketing. And the User Acquisition team is at the center of converting Glu’s business strategy into results. The User Acquisition team sits within the Marketing Organization at Glu alongside Product Marketing, Creative, and PR.
The Director, User Acquisition & Campaign Management will own the user acquisition function in all its forms:
- Paid campaigns across mobile UA, digital marketing, and offline channels
- Network cross promotion campaigns across Glu’s portfolio of products and services
- Organic optimization of our store presence on 1st Party Platforms: Apple App Store, Google Play Store, and Amazon.
- Growth Platform development priorities to support acquisition strategies and tactical execution
We are looking for someone who has a proven track record for leading teams, demonstrating a growth mindset, and understanding the customer.
The Role:
- The Director, Campaign Management will be responsible for managing the UA team and working cross functionally with Product Marketing, Product Management, BI, and Finance to achieve business results.
What You'll Be Doing:
- Focusing on the customer. Designing capabilities for the team to acquire the right customers through focused, segmented, and data-driven acquisition strategies across paid channels and our own cross promotional network.
- Leveling up the team. Developing talent driven strategies and plans that encourage the team to learn and improve. Creating growth paths for star performers who will scale our business.
- Growing the business by partnering cross functionally with Product Marketing, Product Management, BI and Finance to exceed business results (installs, retention, and revenue).
- Ideating new capabilities and features to be developed on Glu’s Growth Platform that are supported by a data driven business case.
- Working with key ad network platforms to strategically drive solutions for Glu’s business.
Performance Measures:
- Revenue and EBITDA
- Marketing ROI by program and channel
- Total new customer growth and lifetime value
- Employee engagement survey results
You’ll be a great fit if you have:
- 8 years of relevant experience in user acquisition for mobile games, apps or digital service
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field. MBA a huge plus.
- Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget.
- Experience running cross promotional campaigns within a company with a network of related products & services.
- Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations
- Ability to work in a dynamic, fast-paced environment while converting the ambiguous into action.
- Excellent communication skills with executive leadership and direct reports.
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Community / Marketing Title: Director, User Acquisition & Campaign Management
Company Profile:
Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。
EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。
Days Open: 64
Can this position be remote?: 1
EEO Employer Verbiage:
EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。