Director, User Acquisition & Campaign Management
位置: San Francisco, CA, USA
注意
Requisition Number: 168967
Position Title: Senior Director, Campaign Management
External Description:
Overview:
At Glu, we believe all marketing is performance marketing. And the User Acquisition team is at the center of converting Glu’s business strategy into results. The User Acquisition team sits within the Marketing Organization at Glu alongside Product Marketing, Creative, and PR.
The Director, User Acquisition & Campaign Management will own the user acquisition function in all its forms:
- Paid campaigns across mobile UA, digital marketing, and offline channels
- Network cross promotion campaigns across Glu’s portfolio of products and services
- Organic optimization of our store presence on 1st Party Platforms: Apple App Store, Google Play Store, and Amazon.
- Growth Platform development priorities to support acquisition strategies and tactical execution
We are looking for someone who has a proven track record for leading teams, demonstrating a growth mindset, and understanding the customer.
The Role:
- The Director, Campaign Management will be responsible for managing the UA team and working cross functionally with Product Marketing, Product Management, BI, and Finance to achieve business results.
What You'll Be Doing:
- Focusing on the customer. Designing capabilities for the team to acquire the right customers through focused, segmented, and data-driven acquisition strategies across paid channels and our own cross promotional network.
- Leveling up the team. Developing talent driven strategies and plans that encourage the team to learn and improve. Creating growth paths for star performers who will scale our business.
- Growing the business by partnering cross functionally with Product Marketing, Product Management, BI and Finance to exceed business results (installs, retention, and revenue).
- Ideating new capabilities and features to be developed on Glu’s Growth Platform that are supported by a data driven business case.
- Working with key ad network platforms to strategically drive solutions for Glu’s business.
Performance Measures:
- Revenue and EBITDA
- Marketing ROI by program and channel
- Total new customer growth and lifetime value
- Employee engagement survey results
You’ll be a great fit if you have:
- 8 years of relevant experience in user acquisition for mobile games, apps or digital service
- Bachelor's degree in math, engineering, economics, finance, business or other quantitative field. MBA a huge plus.
- Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget.
- Experience running cross promotional campaigns within a company with a network of related products & services.
- Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations
- Ability to work in a dynamic, fast-paced environment while converting the ambiguous into action.
- Excellent communication skills with executive leadership and direct reports.
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State:
Community / Marketing Title: Director, User Acquisition & Campaign Management
Company Profile:
Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。
EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。
Days Open: 64
Can this position be remote?: 1
EEO Employer Verbiage:
EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。