Director, User Acquisition & Campaign Management

Posizione: San Francisco, CA, USA

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Requisition Number: 168967

Position Title: Senior Director, Campaign Management

External Description:

Overview:

At Glu, we believe all marketing is performance marketing. And the User Acquisition team is at the center of converting Glu’s business strategy into results. The User Acquisition team sits within the Marketing Organization at Glu alongside Product Marketing, Creative, and PR.

The Director, User Acquisition & Campaign Management will own the user acquisition function in all its forms:

Paid campaigns across mobile UA, digital marketing, and offline channels
Network cross promotion campaigns across Glu’s portfolio of products and services
Organic optimization of our store presence on 1st Party Platforms: Apple App Store, Google Play Store, and Amazon.
Growth Platform development priorities to support acquisition strategies and tactical execution

We are looking for someone who has a proven track record for leading teams, demonstrating a growth mindset, and understanding the customer.

The Role:

The Director, Campaign Management will be responsible for managing the UA team and working cross functionally with Product Marketing, Product Management, BI, and Finance to achieve business results.

What You'll Be Doing:

Focusing on the customer. Designing capabilities for the team to acquire the right customers through focused, segmented, and data-driven acquisition strategies across paid channels and our own cross promotional network.
Leveling up the team. Developing talent driven strategies and plans that encourage the team to learn and improve. Creating growth paths for star performers who will scale our business.
Growing the business by partnering cross functionally with Product Marketing, Product Management, BI and Finance to exceed business results (installs, retention, and revenue).
Ideating new capabilities and features to be developed on Glu’s Growth Platform that are supported by a data driven business case.
Working with key ad network platforms to strategically drive solutions for Glu’s business.

Performance Measures:

Revenue and EBITDA
Marketing ROI by program and channel
Total new customer growth and lifetime value
Employee engagement survey results

You’ll be a great fit if you have:

8 years of relevant experience in user acquisition for mobile games, apps or digital service
Bachelor's degree in math, engineering, economics, finance, business or other quantitative field. MBA a huge plus.
Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget.
Experience running cross promotional campaigns within a company with a network of related products & services.
Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations
Ability to work in a dynamic, fast-paced environment while converting the ambiguous into action.
Excellent communication skills with executive leadership and direct reports.

City:

State:

Community / Marketing Title: Director, User Acquisition & Campaign Management

Company Profile:

Electronic Arts Inc. è un'azienda di software di intrattenimento interattivo leader globale. EA offre giochi, contenuti e servizi online per console collegate ad internet, personal computer, cellulari e tablet.

EEOText: EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare, anzianità o qualsiasi altra caratteristica protetta dalla legge. Considereremo anche i candidati qualificati con fedina penale sporca, in virtù delle leggi applicabili. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.

Days Open: 64

Can this position be remote?: 1

EEO Employer Verbiage:

EA promuove le pari opportunità. Qualsiasi decisione di impiego viene fatta senza discriminazione di razza, colore, nazionalità, origini, sesso, genere, identità o espressione di genere, orientamento sessuale, età, informazione genetica, religione, invalidità, condizione medica, gravidanza, stato civile, stato familiare o anzianità. EA rende accessibile il posto di lavoro per gli individui diversamente abili, come indicato dalla legge.