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Senior Consumer Researcher

Location: San Francisco, CA, USA

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This position is no longer open.

Requisition Number: 168950

Position Title: Sr Researcher

External Description:

 

Glu Mobile, a subsidiary of Electronic Arts (EA); a leading developer of high-fidelity, free-to-play mobile games, is seeking a Senior Researcher that is passionate about gaming, player audiences and interior design to join Glu Research as a semi-embedded member of the Crowdstar Studio.

The CrowdStar studio is a global leader in mobile and social gaming; developing interactive entertainment products aimed to engage, enrich and empower women. With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for players to enjoy fashion and interior design. Not only are we changing how women game, we are also changing how they discover and shop for everything from clothing to shoes or furniture to home decor. As a team, we are passionate not only about creating fun and engaging games for women, but also enriching lives.

For this role, you will be a semi-embedded researcher and have a working understanding of a range of qualitative and quantitative research methodologies. You enjoy collaboration and working as a semi-embedded researcher that partners with a diverse team consisting of studio leads, product managers, marketing, designers, engineers, and fellow researchers. You can translate business questions, develop and execute a research strategy and provide applicable insights that improve the play experience, deepen audience understanding and inform the product road map. You can identify gaps in our research process and can develop protocols and practices to improve the team and our craft. You enjoy mobile gaming and believe a great player experience is inspired by an understanding of our audience.

What you will do:

  • Partner with Studio leads to identify business questions/problems and develop research roadmaps that are aligned with strategic goals
  • Identify gaps or areas of opportunity in our player understanding. Enhance research questions to be applicable across the studio or impact strategy
  • Guide research briefs and research plans that align with the research questions and goals
  • Lead the full research project lifecycle from study design, execution, analysis, to reporting with autonomy
  • Lead a variety of qualitative and quantitative research techniques internally (heuristic evaluations, competitor analysis, market studies, playtests, diary studies, segmentation, survey) and externally (vendors) that tap into current and prospective audiences.
  • Provide synthesized and tangible recommendations that facilitate partner understanding and integrate insights into the marketing and product roadmaps across the studio.
  • Communicate with different Glu and EA departments, such as legal, customer service, user acquisition, and analytics for the purpose of research
  • Play the games in development and contribute to design discussions and feedback sessions
  • Identify and determine opportunities to improve the current research practice
  • Investigate and report on new methodologies to improve research operations with the larger team
  • Mentor other researchers, guiding efforts and providing coaching.

Qualifications:

  • 4+ years experience (or equivalent) leading consumer research or marketing research in fashion, design, gaming or mobile app spaces
  • BA, BS, MS, MBA, MFA or PhD in Computer Science, HCI, Human Factors, Design, Social Science or related fields
  • Experience with qualitative research techniques with some experience with mixed methods or vendor management
  • Interest in exploring cutting edge methodologies or applying research methods from other fields to gaming or other entertainment sectors
  • Ability to visualize data in unique ways, present evidence and make recommendations to development teams (i.e. PowerPoint, Keynote or other infographic tool)
 
 

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Community / Marketing Title: Senior Consumer Researcher

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 126

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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