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Brand Manager, Star Wars (12 Months)

Location: Los Angeles, California, United States

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Requisition Number: 168821

Position Title: Contingent

External Description:

We're Electronic Arts' Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; implement multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide.

Global Brand Management leads our brand strategy across EA SPORTS and EA Games, and partners with our global studio GMs on game development.

As a Brand Manager, you will support our Respawn studio and sit within the Global Brand Management team. You will lead product marketing and entertainment launch strategies for the studio's award-winning Star Wars franchise. Reporting to the Global Brand Management Director at Respawn, you will guide marketing and brand strategy for the product and manage agreement across teams to implement work that achieves the goals of the business.

Responsibilities:

  • Drive brand positioning, vision, brand identity, and creative direction that not only ensures consistency but defines a product's place in the market
  • Build relationships with the game team to become a product expert and the trusted contact between publishing and development
  • Work with teams across publishing, creative services, channel marketing, consumer insights, and sales to build campaigns that break through
  • Guide a positive working relationship with our licensing partners at Lucasfilm to assure our marketing efforts fit in as an authentic part of the Star Wars universe

Qualifications:

  • 5+ years' experience in brand management, strategy and product marketing
  • You have experience taking a product or service from consumer insight, to ideation, to market
  • Project management and coordination across departments and external partners
  • Experience building marketing strategies and executing tactical plans
  • You cannot get enough of Stars Wars and have a strong understanding of Star Wars fandom

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Community / Marketing Title: Brand Manager, Star Wars (12 Months)

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-10-01 20:45:38.167

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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