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Lead, Global Social Media Engagement, North American Football

Location: Orlando, Florida, United States

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Requisition Number: 168814

Position Title: Manager, Global Community Engagement

External Description:

We are Electronic Arts' Marketing, Commercial, and Positive Play Organization (MCP). Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

The Community Activation Team connects with the voices of EA's 300+ million players playing our roster of global games. The Lead, Global Social Media Engagement contributes in the transition from Marketing Communications Strategy into social channels engagement through assets and creative voice for the North American Football arm of EA Sports. Informed by the Marketing & Communications Strategy and Activation plans, the Lead, Global Social Media Engagement will manage a team focused on real-time player engagement strategy, building connections to EA's social community through two-way communication that creates mass awareness and interest.

The Lead, Global Social Channel Engagement will oversee the development of social communication plans for external franchise channels, partnering with our creative teams to brief and manage asset development and craft creative copy aligned with EA and franchise brand voices. You will manage teams that oversee the social media calendar and will guide teams to coordinate briefs, assignments, schedules and assets for distribution. You will report to the Director, Integrated Communications, North American Football. Someone has a passion for video games, social media, storytelling, creating fun and engaging content, and coaching, inspiring, developing and empowering a medium-sized people organization. Creativity and an eye for good content and stories are a must, and the person who has experience with catching and surfing trends and topics to excite players and create dialogue will be successful in this role.

Requirements:

  • Experienced people manager with proven abilities to develop and inspire a team of diverse and for some, remote individuals.
  • Experience using insights and data to develop social channel content campaigns and ideas.
  • Interest in developing social influencer campaigns in partnership with marketing and communications partners.
  • Collaboration skills with the ability to work as a positive, teammate.
  • Expertise with video and livestream and social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch and other emerging social platforms (Giphy, Tik-Tok...).
  • Excited by creating unique and fresh ideas and building standards
  • Looking to lead a small but collaborative team while still having a strong individual voice
  • 6+ years experience in the Gaming/Entertainment space with experience delivering successful social media engagement programs
  • Experience building influencer or social content led branded programs ideal
  • Experience developing marketing strategies and marketing activation plans
  • Experience with digital and social media marketing in addition to appropriate metrics of success
  • Experience with content creation tools such as image / photo / video design & editing - you will manage people who have such skills and review / approve their work
  • Experience applying behavioral, demographic & psychographic data to improve content.
  • Gaming culture & industry knowledge and interest for the competitive gaming space.
  • Passion for the sports culture, industry, following athletes' careers, particularly for football
  • Desire to brainstorm and strategize programs based on campaign goals and business objectives
  • Intense interest in keeping up-to-date with evolution and development of technologies, trends and practices within the social media ecosystem.
  • Willingness to travel domestically and internationally, if necessary, and attend off-site events, respectful of Covid restrictions.

Responsibilities:

  • Manage and develop a team of 3-5 individuals
  • Promote the development of compelling social media and editorial content strategies for NA Football
  • Communicate trends, shifts, opportunities, and statuses with teams and partners
  • Foster relationships with internal team (Development, Brand, Marketing Communications, Legal, Finance)
  • Use tools to improve social content performance and identify the most appropriate trends & topics of interests for the community of EA players & fans to meet campaign goals and challenges.
  • Manage social media campaigns with our partners including third-party console manufacturers and partner brands
  • Develop comprehensive reporting to express social media campaigns' impact
  • Execute annually, monthly and campaign specific social media budgets

As part of your application, please provide:

  • A short write-up about your qualifications for the space and the role. We care to hear about the games you love playing and the things that inspire you outside of work. We are a team of gamers and creative minds!
  • A PDF that showcases recent content / programs you are the most proud of with a sense of scale / impact / performance

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Remote?: 1

Community / Marketing Title: Lead, Global Social Media Engagement, North American Football

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-10-29 01:30:24.687

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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