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Lifestyle Sr Manager, Brand and Franchise Growth

Location: Los Angeles, California, United States

Notice

This position is no longer open.

Requisition Number: 168576

Position Title: Senior Brand Manager

External Description:

Lifestyle- Sr Manager, Brand and Franchise Growth

The Senior Manager, Brand & Franchise development will be responsible for leading the strategy, operations and P&L of a nascent vertical (product licensing, brand partnerships & entertainment) designed to turn our gaming brands into globally-recognized lifestyle and entertainment brands and to create a significant new revenue source.

You will be responsible for creating and developing a new team dedicated to the growth of the Sims and Skate brands outside of our gaming vertical. This requires defining the problem and opportunity statements to build out a brand roadmap and driving internal alignment with stakeholders including the Maxis and Full Circle Leadership (Studio + Marketing) team, up to potentially the EA Executive team.

What you’ll do:

  • Define and deliver brand development vision, concept and roadmap incl. brand licensing and consumer product development opportunities. 
  • Identify, plan and execute culturally-relevant go-to-market product and partnership strategies across our portfolio, with an emphasis on new and high-value opportunities to expand out-of-game revenue.
  • Lead entertainment / new media initiatives e.g. TV & film project development in partnership with key studio partners.
  • Establish core brand health KPIs across the portfolio and ensure that all out-of-game revenue elements have a clear tieback to each brand’s vision.
  • Regional
    • Conduct ongoing analyses of existing and prospective licensees and collaborators and optimize partner performance through business reviews to meet business objectives.
    • Create standard practices, documents and procedures to maximize efficiency. 
    • Communicate re: the status of ongoing deals, challenges and opportunities to senior leadership.  on a regular cadence.

What you’ll bring:

  • Demonstrated success in developing new business, negotiations and closing, exceeding revenue targets and other business goals.
  • Entrepreneurial spirit who thrives in less defined problem spaces and is comfortable with change.
  • In tune with contemporary gaming, social, and youth culture trends.
  • Passion for brand / entertainment and curiosity about player motivations.
  • Strong operational and process orientation and cross-functional experience in brand, marketing, and commercial planning.
  • Strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution across partners.
  • Ability to foster talent and develop new teams.

Industry

  • Lifestyle/Streetwear
  • Computer Games 
  • Information Technology & Services 
  • Computer Software
  • Entertainment

City:

State:

Remote?: 0

Community / Marketing Title: Lifestyle Sr Manager, Brand and Franchise Growth

Company Profile:

Electronic Arts is an innovative tech company that creates incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EEOText: About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-09-23 20:03:19.587

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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