Lifestyle Sr Manager, Brand and Franchise Growth

Location: Los Angeles, California, United States


Requisition Number: 168576

Position Title: Senior Brand Manager

External Description:

Lifestyle- Sr Manager, Brand and Franchise Growth

The Senior Manager, Brand & Franchise development will be responsible for leading the strategy, operations and P&L of a nascent vertical (product licensing, brand partnerships & entertainment) designed to turn our gaming brands into globally-recognized lifestyle and entertainment brands and to create a significant new revenue source.

You will be responsible for creating and developing a new team dedicated to the growth of the Sims and Skate brands outside of our gaming vertical. This requires defining the problem and opportunity statements to build out a brand roadmap and driving internal alignment with stakeholders including the Maxis and Full Circle Leadership (Studio + Marketing) team, up to potentially the EA Executive team.

What you’ll do:

  • Define and deliver brand development vision, concept and roadmap incl. brand licensing and consumer product development opportunities. 
  • Identify, plan and execute culturally-relevant go-to-market product and partnership strategies across our portfolio, with an emphasis on new and high-value opportunities to expand out-of-game revenue.
  • Lead entertainment / new media initiatives e.g. TV & film project development in partnership with key studio partners.
  • Establish core brand health KPIs across the portfolio and ensure that all out-of-game revenue elements have a clear tieback to each brand’s vision.
  • Regional
    • Conduct ongoing analyses of existing and prospective licensees and collaborators and optimize partner performance through business reviews to meet business objectives.
    • Create standard practices, documents and procedures to maximize efficiency. 
    • Communicate re: the status of ongoing deals, challenges and opportunities to senior leadership.  on a regular cadence.

What you’ll bring:

  • Demonstrated success in developing new business, negotiations and closing, exceeding revenue targets and other business goals.
  • Entrepreneurial spirit who thrives in less defined problem spaces and is comfortable with change.
  • In tune with contemporary gaming, social, and youth culture trends.
  • Passion for brand / entertainment and curiosity about player motivations.
  • Strong operational and process orientation and cross-functional experience in brand, marketing, and commercial planning.
  • Strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution across partners.
  • Ability to foster talent and develop new teams.


  • Lifestyle/Streetwear
  • Computer Games 
  • Information Technology & Services 
  • Computer Software
  • Entertainment



Remote?: 0

Community / Marketing Title: Lifestyle Sr Manager, Brand and Franchise Growth

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Date Opened: 2021-09-23 20:03:19.587

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Click here to view our Data Privacy Policy.

google-site-verification: google7f7a22bb8fdf2c3d.html