Lifestyle Sr Manager, Brand and Franchise Growth

Requisition Number: 168576

Position Title: Senior Brand Manager

External Description:

Lifestyle- Sr Manager, Brand and Franchise Growth

The Senior Manager, Brand & Franchise development will be responsible for leading the strategy, operations and P&L of a nascent vertical (product licensing, brand partnerships & entertainment) designed to turn our gaming brands into globally-recognized lifestyle and entertainment brands and to create a significant new revenue source.

You will be responsible for creating and developing a new team dedicated to the growth of the Sims and Skate brands outside of our gaming vertical. This requires defining the problem and opportunity statements to build out a brand roadmap and driving internal alignment with stakeholders including the Maxis and Full Circle Leadership (Studio + Marketing) team, up to potentially the EA Executive team.

What you’ll do:

• Define and deliver brand development vision, concept and roadmap incl. brand licensing and consumer product development opportunities. 
• Identify, plan and execute culturally-relevant go-to-market product and partnership strategies across our portfolio, with an emphasis on new and high-value opportunities to expand out-of-game revenue.
• Lead entertainment / new media initiatives e.g. TV & film project development in partnership with key studio partners.
• Establish core brand health KPIs across the portfolio and ensure that all out-of-game revenue elements have a clear tieback to each brand’s vision.
• Regional
• Conduct ongoing analyses of existing and prospective licensees and collaborators and optimize partner performance through business reviews to meet business objectives.
• Create standard practices, documents and procedures to maximize efficiency. 
• Communicate re: the status of ongoing deals, challenges and opportunities to senior leadership.  on a regular cadence.

What you’ll bring:

• Demonstrated success in developing new business, negotiations and closing, exceeding revenue targets and other business goals.
• Entrepreneurial spirit who thrives in less defined problem spaces and is comfortable with change.
• In tune with contemporary gaming, social, and youth culture trends.
• Passion for brand / entertainment and curiosity about player motivations.
• Strong operational and process orientation and cross-functional experience in brand, marketing, and commercial planning.
• Strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution across partners.
• Ability to foster talent and develop new teams.

Industry

• Lifestyle/Streetwear
• Computer Games 
• Information Technology & Services 
• Computer Software
• Entertainment

City:

State:

Community / Marketing Title: Lifestyle Sr Manager, Brand and Franchise Growth

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 120

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.