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Senior Marketing Director, Mobile (Apex Legends)

Locații multiple: Redwood City, CA, USA • Los Angeles, CA, USA • Vancouver, BC, Canada • Seattle, WA, USA

Notificare

Poziția nu mai este deschisă.

Requisition Number: 168243

Position Title: Senior Director, Global Brand Management

External Description:

Join the EA Games Brand Management Team. We provide brand and franchise leadership, partnering with the Studio and the Commercial organization to guide the long-term vision for our brands and what we're trying to achieve in every experience we create. As the Senior Director of Brand Management for Apex Legends Mobile, you will report to the VP of Global Brand Management for the Apex Legends franchise.

 

Your Partner Studio: Respawn Entertainment. Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars Jedi: Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Responsibilities

  • You are the marketing leader, across all cross-functional groups. You are responsible and accountable for all our go-to market planning. This includes customer strategy, operating plan, budgets, and return on investment working across a matrixed organization of direct reports and dotted line teams. 
  • Own the strategy, roadmap, and prioritization focusing on maximizing short-, medium- and long-term commercial opportunities. 
  • Lead and drive the cross functional team towards goals setting the tone for how everyone works together to be successful while solving problems / issues that arise. 
  • Partner with Studio Leadership and Finance on quarterly and annual forecasting exercises where accuracy is critical. 
  • Building business cases for key marketing programs and initiatives with specific ROI goals. 
  • Partner across vertical lines of business beyond mobile to create omnichannel marketing opportunities with PC/Console products.
  • Partner with Apex Legends Franchise Brand Development team to expand our mobile footprint within lifestyle, culture, and other partnership opportunities.

 

Qualifications

  • Experienced. We're looking for people who have at least 10+ years of relevant gaming experience, specifically launching and managing either mobile (preferred) or console live service games.
  • Proven. You have experience developing innovative brand marketing plans, marketing campaigns, and development of creative materials across a range of products and experiences.
  • Strategic. You have strong analytical skills, along with experience using insights and data to create strategy, analyze market opportunities and trends, and build strong brand storytelling.
  • Persuasive. Your ability to galvanize and influence a variety of stakeholders across a matrixed organization, leading through inspiration and influence across diverse teams, will be essential to success in this role.
  • P&L Focused. Demonstrated ability to understand how the business operates with a specific focus on marketing’s contribution to revenue and profit.

 

 

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Community / Marketing Title: Senior Marketing Director, Mobile (Apex Legends)

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Days Open: 341

Can this position be remote?: 0

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

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