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Senior Marketing Director, Mobile (Apex Legends)

Multiple Locations: Redwood City, CA, USA • Los Angeles, CA, USA • Vancouver, BC, Canada • Seattle, WA, USA

Notice

This position is no longer open.

Requisition Number: 168243

Position Title: Senior Director, Global Brand Management

External Description:

Join the EA Games Brand Management Team. We provide brand and franchise leadership, partnering with the Studio and the Commercial organization to guide the long-term vision for our brands and what we're trying to achieve in every experience we create. As the Senior Director of Brand Management for Apex Legends Mobile, you will report to the VP of Global Brand Management for the Apex Legends franchise.

 

Your Partner Studio: Respawn Entertainment. Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star Wars Jedi: Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

Responsibilities

  • You are the marketing leader, across all cross-functional groups. You are responsible and accountable for all our go-to market planning. This includes customer strategy, operating plan, budgets, and return on investment working across a matrixed organization of direct reports and dotted line teams. 
  • Own the strategy, roadmap, and prioritization focusing on maximizing short-, medium- and long-term commercial opportunities. 
  • Lead and drive the cross functional team towards goals setting the tone for how everyone works together to be successful while solving problems / issues that arise. 
  • Partner with Studio Leadership and Finance on quarterly and annual forecasting exercises where accuracy is critical. 
  • Building business cases for key marketing programs and initiatives with specific ROI goals. 
  • Partner across vertical lines of business beyond mobile to create omnichannel marketing opportunities with PC/Console products.
  • Partner with Apex Legends Franchise Brand Development team to expand our mobile footprint within lifestyle, culture, and other partnership opportunities.

 

Qualifications

  • Experienced. We're looking for people who have at least 10+ years of relevant gaming experience, specifically launching and managing either mobile (preferred) or console live service games.
  • Proven. You have experience developing innovative brand marketing plans, marketing campaigns, and development of creative materials across a range of products and experiences.
  • Strategic. You have strong analytical skills, along with experience using insights and data to create strategy, analyze market opportunities and trends, and build strong brand storytelling.
  • Persuasive. Your ability to galvanize and influence a variety of stakeholders across a matrixed organization, leading through inspiration and influence across diverse teams, will be essential to success in this role.
  • P&L Focused. Demonstrated ability to understand how the business operates with a specific focus on marketing’s contribution to revenue and profit.

 

 

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Community / Marketing Title: Senior Marketing Director, Mobile (Apex Legends)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Days Open: 341

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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