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Senior Brand Manager – FIFA Online 4

Location: Seoul, Seoul, South Korea

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Requisition Number: 167558

Position Title: Marketing Manager II

External Description:

As a member of Electronic Arts, you are part of a creative team of passionate, creative, and experienced specialists who inspire the world to play. Located in Seoul and reporting to the Head of Asia Studios Brand, the Sr Brand Manager – FIFA Online 4 is an important marketing position within the Brand Management team in Asia.

KEY RESPONSIBILITIES

  • Identify market opportunities working with analytics, consumer insights and other partners. Tackle new projects and opportunities which expand the impact of the EA brand in collaboration with the Partner Development team, 3rd party studios and Global Brand teams.
  • Provide brand strategy, frameworks and guidelines that influence and drive operator marketing communications and campaigns by working with Asia Studios and Global Brand teams.
  • Partner with Asia Studios and product marketing group in Asia to drive product live service and developing brand guidelines, brand guidance on game narrative, brand input into production planning, target audience research and identification, product USPs, positioning and portfolio management.
  • Lead FIFA Online 4 strike teams in driving the business forward, connecting studio, commercial and marketing team to make important decisions whilst operating as a touchpoint, ensuring all teams are driving together towards a singular long-term vision.
  • Regional brand approvals and oversight of brand and football partnership opportunities.

DESIRED SKILLS / CORE COMPETENCIES 

  • Passion for gaming and great brands with an understanding of both the gaming and cultural nuances of China and Asia.
  • New gaming brand development and influence partners including Asia marketing and Global brand teams in English.
  • Experience in Free-2-Play gaming business in Asia and fluent communication and presentation skill in both English and Korean.
  • Understanding of best practice brand, social, digital, content and channel marketing plus understanding of new product development in the gaming industry.
  • Experiences working with multiple partners and team members.
  • Project management experience, prioritizing and build a process.

QUALIFICATIONS

  • At least 5 years brand marketing experience including Free-2-Play gaming or entertainment.
  • Bachelor's degree, Business or Marketing.
  • Passion for video gaming and interactive entertainment and for sports/sports marketing with an understanding of industry trends and players.
  • Communication in English AND Korean - both spoken and written.

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Community / Marketing Title: Senior Brand Manager – FIFA Online 4

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-08-24 04:15:44.44

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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