Product Director

Location: Shanghai, Shanghai, China


This position is no longer open.

Requisition Number: 167152

Position Title: Sr Manager, Game Product Management

External Description:

As the Product Owner, you will be responsible for guiding product development and product strategy with our partner studio, as well as driving acquisition, engagement, and monetization strategies for both features and content during production and post-launch live service. You are passionate about mobile racing franchises, experienced in mobile game development, business-minded and think rigorously to develop and maintain a deep understanding of the needs and expectations of players. You will guide our partner studio in China to develop the game, and manage key game features, content releases and LiveOps that further the overall vision of the game and its goals. You will collaborate with internal stakeholders across the company to make sure our partner studio has what it needs to develop the game, manage IP and car license approvals, drive live performance, and influence the roadmap to ensure that business goals are being met. This role has a high level of ownership and visibility within EA while also affording the opportunity to work with our dev partner – one of the most successful mobile game studios in the world – to build a global mobile racing game from the ground up.    




  • Build teams and strategies designed to drive a growth strategy for the product. Develop relationships and partnerships to drive agenda with external and internal partners.
  • Partners with PM & Analysts to implement a culture of data curiosity and data democracy on the product.
  • Ensures external partners and execs are aligned with direction of the product and the team.
  • Represent game team with external data partners like SDI, EADP to ensure data infrastructure and platform exists and is running smoothly.  
  • Represents the studio's perspective on business related matters to executive leadership and serves as a thought leader.
  • Key stakeholder in ensuring product priorities are being addressed by Central partners.
  • Provides the voice of the product in meetings and internal/external communication along with the Studio GM.


 Product Development & Business Planning:

  • Drives and guides game development and makes sure the development process fits with internal frameworks (GDF, Gate Process, milestone reviews). Acts as the voice of the product to internal stakeholders and leadership.
  • Establishes internal processes to ensure smooth development processes. Builds relationships with stakeholders as appropriate.
  • Advocates goal oriented/KPI driven feature design and roadmap planning across the game itself as well as individual features. Takes a long-term strategic view of roadmap development that integrates player and market data. Develops a culture of measuring outcomes for releases and serves as a thought leader across Asia Studios. 
  • Gets appropriate parties aligned on soft launch targets for the title - including PBM, Publishing and Marketing.
  • Oversees product roadmap. Ensures stakeholders are bought in. Makes final call on product roadmap decisions when needed.


  • Builds culture of measurable outcomes that lead to quantifiable roadmap features (ROI). Champions data driven philosophy across Asia Studios.
  • Builds a culture of rigor where data informed decision making is advocated by studio leadership. Develops a culture of rapid testing and strategies that serve as validation of concepts and feature ideas - both qualitative and quant, and advocates testing with dev team.
  • Oversees reports that drive product review conversations and presentations. Ensure takeaways are actionable.
  • Establishes a culture of thinking outside the box, constant learning, experimentation and validation.

Product Strategy:

  • Defines the product vision in collaboration with our partner development studio, and ensures product/market fit is met for players globally.
  • Crafts high level strategy/pillars designed to drive business objectives. 
  • Builds culture of measurable design; develop culture and framework for evaluating feature performance against expectations.
  • Expert level understanding of top competitive titles, genres, gaming landscape and business model evolution. 
  • Develops a culture of constant monitoring and learning from industry best practices.

Player Advocacy:

  • Deep understanding of player motivations, personas and segmentations across multiple genres/franchises. 
  • Builds relationships and collaborates with stakeholders to derive qualitative and quant inputs - UXR reviews, CI, Analytics. Also builds strong partnerships with creative leads across Asia Studios.
  • Partners with Community and Commercial leadership to advocate a Player First agenda while also balancing with business realities.
  • Builds a culture of curiosity, learning and exploration in the studio. Evangelizes out of the box thinking based on external trends in technology, gaming and entertainment within studio and at EA. Pushes for knowledge sharing and collaboration to ensure ideas are spread.

Day-to-day Responsibilities

  • Drive roadmap & guide development:
    • Identify key features in terms of season structure, event structure, etc.
    • Collaborate with Design Team, to prioritize when and how new features they create are delivered and released.
    • Collaborate with Design Director when feature trade-offs need to happen to ensure alignment.
    • Guide game development with partner studio team


  • Responsible for helping identify features to drive core KPIs (acquisition, engagement, retention and monetization).
    • Partner with partner studio Design team on identifying the best combination of feature choices to be produced.
  • Partner with Design Team to improve the design and production of key features in order to increase performance (ranked adjustments, Battle Pass iterations, etc.)
  • Own major events (mix of challenges, gameplay events, etc.) and collaborate with Design Team as they own limited modes.
  • Own product management & analytics for the project and clarify how we collaborate with other teams like SDI, Commercial, QA, etc.



Remote?: 0

Community / Marketing Title: Product Director

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: 关于 EA 在 Electronic Arts,我们的宗旨是“激励世界,同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂,为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中,为其提供学习和领导的机会,让其从事职业生涯中最有影响力、最有价值的工作。 我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障,以满足您的需求,并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境,您可通过我们的员工资源小组进行联系和贡献,享受带薪休假、产假和育儿假来平衡工作与生活,另外还有免费的电子游戏等更多福利! Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Date Opened: 2021-07-21 09:07:42.8

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Click here to view our Data Privacy Policy.

google-site-verification: google7f7a22bb8fdf2c3d.html