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App Store Optimization Specialist

Location: Redwood City, California, United States

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Requisition Number: 166739

Position Title: Associate Brand Manager II

External Description:

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play. We are seeking an App Store Optimization (ASO) Specialist.

Responsibilities:

  • Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing titles
  • Test and report on hypotheses to improve CVR and organic installs
  • Support Merchandising team on hitting organic growth goals
  • Coordinate with studio liaisons on creative assets
  • Work with Product Management team to align and support limited market testing, soft launches, and general releases
  • Set frameworks for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
  • Work in close collaboration with the Product, User Acquisition, Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS
  • Promote ASO and be an advocate for resources needed
  • Conduct competitive analysis and research, staying up to date on the competitive landscape

Requirements:

  • 2+ years of experience managing campaigns in search platforms 
  • You understand the importance of striking the balance between efficiency and scale
  • Track record for creating and improving app store placement
  • Previously planned and implemented App Store Optimization strategies for mobile games of different genres, achieving app user base growth
  • Experience with ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.
  • Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, etc.)
  • You have built relationships and collaborated with other teams in remote locations, and with vendors
  • You understand the use and value of upper funnel and down funnel metrics
  • You know how to create A/B tests and monitor to statistical significance
  • Experience with Excel (can perform complex functions)
  • Working knowledge and familiarity with coding languages like SQL, Python, HTML

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Remote?: 1

Community / Marketing Title: App Store Optimization Specialist

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-06-28 18:34:38.887

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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