filler

Senior Specialist, Lifecycle Operations

Múltiples localizaciones: Vancouver, BC, Canada • Orlando, FL, USA

Aviso

Esta posición no está abierta.

Requisition Number: 166684

Position Title: Sr Lifecycle Marketing Specialist

External Description:

Summary

The Lifecycle Marketing team's primary goal is to motivate players to engage with EA games by delivering content against important moments in the player's journey. The team focuses on applying behavioral and transactional data, and automation tools to provide personalized messages, at scale. The team provides enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

Job Description

As the Sr. Specialist, Lifecycle Operations you will play a strategic and important role on the EA Lifecycle Marketing team by managing the daily activities of the Lifecycle Marketing team. Your role will involve tasks like analyzing lifecycle operations and identifying customer needs to bring the two closer together. You will work across multiple channels including email and in-game, focused on creating processes and frameworks to bring operational efficiencies. You will report to the Lifecycle Operations and Programming Manager.

Responsibilities

  • Manage Lifecycle Marketing projects, timelines and service level agreements
  • Manage prioritization of channel feature expansion and analytics requests
  • Identify opportunities to refine processes
  • Partner with teams to develop workflow enhancements
  • Document and build usable knowledge repositories
  • Manage relationships and processes with external partners
  • Maintain deep technical knowledge of EA systems that impact Lifecycle Marketing; understand the digital platforms holistically to know how it impacts operations and programming

Desired Experience

  • 3+ years of experience in CRM, engagement/lifecycle marketing, MarTech or system automation including:
    • Digital channel, including email or
    • Database-driven marketing or
    • Subscription services
  • Easily recognized as the person who can answer questions on everyday activities and someone who gains trust to build productive and constructive relationships.
  • Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love.
  • Excellent speaking and writing skills; comfortable with data
  • Curious and adaptable

City:

State:

Community / Marketing Title: Senior Specialist, Lifecycle Operations

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 96

Can this position be remote?: 1

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Click here to view our Data Privacy Policy.

google-site-verification: google7f7a22bb8fdf2c3d.html