Mobile Commercial Intelligence Manager

Requisition Number: 166614

Position Title: Sales/ Marketing Manager II

External Description:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

 

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games.

 

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

 

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

 

Mobile Commercial Intelligence Manager

 

As a Competitive Intelligence Manager, you will become the source of industry data and trends. You will partner across Studio, Demand Planning, Business Management, Marketing and Emerging Markets functions, to provide meaningful insights to inform commercial opportunities and shape strategy.

Working in a cross functional manner, you will work with studio product managers, demand planners, business management, marketing, data scientists, and analysts across the company to support commercial innovation. You will be the expert on 3rd party mobile data resources and a promoter of commercial intelligence in the organization. We are looking for a combination of quantitative rigor with an understanding of what makes mobile games great.

As the Commercial Intelligence Manager, you will take a leadership role for special projects that support commercial and marketing projects.

 

Responsibilities

• Conduct in-depth research of mobile game companies, markets, technologies, and competitors using a variety of resources.
• Work with regional marketing and commercial teams to follow marketplace trends, technology adoption, competitive activity, and player needs.
• Apply structured process, incorporating primary and secondary data sources, to create actionable insights
• Be an internal consultant to summarize recommendations on major decisions to senior leadership across multiple departments.
• Distill data into concise analysis/reports and presentations, with recommendations and effects to enable decisions
• Partner with Business Management to identify and drive narratives for new platforms, partners and markets/segments
• Develop go to market framework for bringing new mobile games to market for best commercial outcome
• Influence product across game teams through rigorous analysis and communication.
• Create a centralized repository of all Test and learn/growth hacking programs.

 

Requirements:

• 5+ years in a consulting, financial planning & analysis, business or marketing analytics role
• 5+ years of experience in free to play mobile gaming throughout it's lifecycle; understanding of the game design and economic systems that move metrics or B.S. a quantitative field (Math/Statistics, CS, Engineering, Business, Economics or similar)
• High level of comfort with working across varied datasets and delivering insight-driven commercial analysis
• Lead a team who do not directly report to you
• Experience building and delivering succinct presentations to describe recommendations to an executive audience

 

City:

State:

Community / Marketing Title: Mobile Commercial Intelligence Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 145

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。