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Mobile Commercial Intelligence Manager

Multiple Locations: Redwood City, CA, USA • Los Angeles, CA, USA • Seattle, WA, USA

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This position is no longer open.

Requisition Number: 166614

Position Title: Sales/ Marketing Manager II

External Description:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

 

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games.

 

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

 

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

 

Mobile Commercial Intelligence Manager

 

As a Competitive Intelligence Manager, you will become the source of industry data and trends. You will partner across Studio, Demand Planning, Business Management, Marketing and Emerging Markets functions, to provide meaningful insights to inform commercial opportunities and shape strategy.

Working in a cross functional manner, you will work with studio product managers, demand planners, business management, marketing, data scientists, and analysts across the company to support commercial innovation. You will be the expert on 3rd party mobile data resources and a promoter of commercial intelligence in the organization. We are looking for a combination of quantitative rigor with an understanding of what makes mobile games great.

As the Commercial Intelligence Manager, you will take a leadership role for special projects that support commercial and marketing projects.

 

Responsibilities

  • Conduct in-depth research of mobile game companies, markets, technologies, and competitors using a variety of resources.
  • Work with regional marketing and commercial teams to follow marketplace trends, technology adoption, competitive activity, and player needs.
  • Apply structured process, incorporating primary and secondary data sources, to create actionable insights
  • Be an internal consultant to summarize recommendations on major decisions to senior leadership across multiple departments.
  • Distill data into concise analysis/reports and presentations, with recommendations and effects to enable decisions
  • Partner with Business Management to identify and drive narratives for new platforms, partners and markets/segments
  • Develop go to market framework for bringing new mobile games to market for best commercial outcome
  • Influence product across game teams through rigorous analysis and communication.
  • Create a centralized repository of all Test and learn/growth hacking programs.

 

Requirements:

  • 5+ years in a consulting, financial planning & analysis, business or marketing analytics role
  • 5+ years of experience in free to play mobile gaming throughout it's lifecycle; understanding of the game design and economic systems that move metrics or B.S. a quantitative field (Math/Statistics, CS, Engineering, Business, Economics or similar)
  • High level of comfort with working across varied datasets and delivering insight-driven commercial analysis
  • Lead a team who do not directly report to you
  • Experience building and delivering succinct presentations to describe recommendations to an executive audience

 

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Community / Marketing Title: Mobile Commercial Intelligence Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 145

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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